Just Build Up Limited

Reference number: 1042335

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Just Build Up Limited (FRN 1042335) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Just Build Up.
  • Example: if Just Build Up refers you to a financial adviser, the advice should come from the principal firm, not from Just Build Up itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When go.justbuildup.com first appeared online, and whether it can receive email
  • What kind of line 07765 091137 is
  • Who else gives the postcode CV32 4EA
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15759625
Company status
Active
Company type
Private limited company
Incorporated
4 June 2024 (2 years old)
Registered office
Fulford House, Newbold Terrace, Leamington Spa, Warwickshire, CV32 4EA, United Kingdom
Nature of business
  • Other education not elsewhere classified (SIC 85590)

Directors and company secretaries

Name Role Born Appointed Other companies
Rosey Elizabeth June Cassidy Director Mar 1997 4 Jun 2024 21 other companies
Peter Philip Hitchman Director Dec 1997 4 Jun 2024 10 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
25
closed down
3
run together
6

In the full report: all 25 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 6 companies these 2 directors run together
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Filed accounts and finances

Year to 30 June 2025Small company accountsNot audited

Total equity

£153k

No earlier figure to compare

Cash at bank

£440k

No earlier figure to compare

Employees (average)

2

No earlier figure to compare

Owed within a year

£293k

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15759625. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Just Build Up’s history from the FCA register and Companies House, newest first.

2026

1 July 2026

  • Rosey Cassidy Holdings Ltd became a part-owner (25–50% of shares)
  • Rosey Elizabeth June Cassidy stopped being a part-owner

Companies House

12 May 2026

  • Hitchman Holdings (UK) Ltd became a part-owner (25–50% of shares)
  • Peter Philip Hitchman stopped being a part-owner

Companies House

2025

30 September 2025

  • Became an introducer appointed representative

FCA register

2024

4 June 2024

  • Incorporated at Companies House
  • Peter Philip Hitchman became a part-owner (25–50% of shares)
  • Rosey Elizabeth June Cassidy became a part-owner (25–50% of shares)
  • Peter Philip Hitchman appointed as a director
  • Rosey Elizabeth June Cassidy appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Just Build Up

Other firms of the same type (credit broker), nearest first.

In the Coventry (CV) postcode area

Borrowing LtdLeamington SpaAppointed representativeA S Deol & M K DeolBedworthAppointed representativeAbbie TaylorSouthamAppointed representativeAcquire Capital Ventures LtdNuneatonAppointed representativeCoventry School FoundationCoventryAppointed representativeFinley DowningAtherstoneAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Just Build Up

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 25 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 10 events in its history

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Frequently asked questions about this firm

Is Just Build Up Limited FCA authorised?
Just Build Up Limited (FRN 1042335) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Just Build Up?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Just Build Up Limited (FRN 1042335) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Just Build Up. Example: if Just Build Up refers you to a financial adviser, the advice should come from the principal firm, not from Just Build Up itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Just Build Up’s phone number and website?
The FCA register lists the phone number 07765 091137 and the website go.justbuildup.com for Just Build Up. If you were given different contact details, use these to check with the firm before going any further.
Is Just Build Up a scam or clone?
Just Build Up is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Just Build Up?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Just Build Up's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Just Build Up?
Companies House lists 2 people with significant control of Just Build Up: Rosey Cassidy Holdings Ltd (25–50% of shares) and Hitchman Holdings (UK) Ltd (25–50% of shares). Before that, it was controlled by Mr Peter Philip Hitchman and Ms Rosey Elizabeth June Cassidy.
Who runs Just Build Up?
Companies House lists 2 directors of Just Build Up: Rosey Elizabeth June Cassidy and Peter Philip Hitchman.
How long has Just Build Up been in business?
The company was formed on 4 June 2024.
What do Just Build Up’s latest accounts show?
Its latest accounts, to 30 June 2025, show total equity of £153k (no earlier figure to compare) and cash at bank of £440k (no earlier figure to compare).

Sources and links

The full report on Just Build Up Limited

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