Keenforce Limited

Reference number: 655208

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When checkpointcars.com first appeared online, and whether it can receive email
  • What kind of line 01978 854554 is
  • Who else gives the postcode LL12 0PL
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Other names (7)

If you were contacted under any of these names, it is this firm.

  • Checkpoint Car Sales Trading name
  • Checkpoint Motor Accessories Trading name
  • Checkpoint Specialist Cars Trading name
  • Newhall Trading name
  • Newhall Cars Trading name
  • Checkpoint Isuzu Former trading name
  • Griffin performance cars Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
01879063
Company status
Active
Company type
Private limited company
Incorporated
21 January 1985 (41 years old)
Registered office
1 Parkvale Avenue, North Cheshire Trading Estate, Prenton, Wirral, CH43 3HE
Nature of business
  • Sale of other motor vehicles (SIC 45190)
  • Maintenance and repair of motor vehicles (SIC 45200)
  • Retail trade of motor vehicle parts and accessories (SIC 45320)

Directors and company secretaries

Name Role Born Appointed Other companies
Phillip Barry Griffin Director Mar 1961 Not published 4 other companies
Alexandra Heather Griffin Secretary Not published Not published –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
1
still active
3

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£2.09m

+15% from £1.81m

Cash at bank

£811k

+109% from £388k

Employees (average)

42

Same as 42

Owed within a year

£967k

+33% from £729k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 01879063. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Keenforce’s history from the FCA register and Companies House, newest first.

Key events (4) All events (15)

2016

1 May 2016

  • Phillip Barry Griffin became a part-owner (25–50% of shares)

Companies House

2014

29 December 2014

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

1985

21 January 1985

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (4 shown here)
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Firms like Keenforce

Other firms of the same type (car dealer), nearest first.

In Wrexham

D.t. (Automotives)limitedWrexhamAuthorisedCardell LimitedWrexhamAuthorisedHope Motor CompanyWrexhamAuthorisedI & S Car CentreWrexhamAuthorisedM&n Davies Car Sales LimitedWrexhamAuthorisedMaverick Diagnostics LimitedWrexhamAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Keenforce

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history

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Frequently asked questions about this firm

Is Keenforce Limited FCA authorised?
Yes, Keenforce Limited (FRN 655208) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2014 and works as a car dealer. The FCA has placed no limits on its permissions.
What is Keenforce’s phone number and website?
The FCA register lists the phone number 01978 854554 and the website checkpointcars.com for Keenforce. If you were given different contact details, use these to check with the firm before going any further.
Is Keenforce a scam or clone?
Keenforce is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Keenforce?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Keenforce handles your money, so check the specific product before you commit. You can also refer complaints about Keenforce to the Financial Ombudsman Service, free of charge.
Who owns Keenforce?
Companies House lists one person with significant control of Keenforce: Mr Phillip Barry Griffin (25–50% of shares).
Who runs Keenforce?
Companies House lists one director of Keenforce: Phillip Barry Griffin.
How long has Keenforce been in business?
The company was formed on 21 January 1985, and has held its current FCA authorisation since December 2014.
What do Keenforce’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £2.09m (+15% from £1.81m) and cash at bank of £811k (+109% from £388k).
Does Keenforce use any other names?
It trades as Checkpoint Car Sales, Checkpoint Motor Accessories, Checkpoint Specialist Cars, Newhall and Newhall Cars. It has previously used 2 other names: Checkpoint Isuzu and Griffin performance cars.

Sources and links

The full report on Keenforce Limited

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