Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
M&G ADVICE PARTNERS LIMITED Reference number: 584256 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- KEW TREE WEALTH LIMITED (FRN 1027905) is an AR of M&G ADVICE PARTNERS LIMITED (FRN 584256). When you use KEW TREE WEALTH's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from KEW TREE WEALTH, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
66 Kew Road, Richmond, Richmond Upon Thames, TW9 2PQ, United Kingdom
In the full report: 2 background checks
- What kind of line 07725 372609 is
- Who else gives the postcode TW9 2PQ
Other names (1)
If you were contacted under any of these names, it is this firm.
- GMK Financial Planning Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through M&g Advice Partners Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16116249 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 3 December 2024 (1 year old)
- Registered office
- 66 Kew Road, Richmond, TW9 2PQ, England
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Gary Mckeown | Director | Mar 1975 | 3 Dec 2024 | 1 other company |
| Maria Victoria Mckeown | Director | Sep 1974 | 19 May 2025 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- still active
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Kew Tree Wealth’s history from the FCA register and Companies House, newest first.
2025
19 May 2025
- Maria Victoria McKeown appointed as a director
Companies House
1 May 2025
- Changed its registered name from "GMK Financial Planning Ltd"
FCA register
21 March 2025
- Became an appointed representative
FCA register
2024
3 December 2024
- Incorporated at Companies House
- Gary McKeown took control (75–100% of shares)
- Gary McKeown appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Kew Tree Wealth
Other firms of the same type (financial adviser), nearest first.
In Richmond
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Kew Tree Wealth
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk