Key Financial Planning Limited

Reference number: 841524

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Scammers have impersonated this firm. The FCA has published 1 warning naming the fake phone numbers, emails and websites they used. See the warnings →

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When key-fp.co.uk first appeared online, and whether it can receive email
  • What kind of line 0121 281 7712 is
  • Who else gives the postcode B72 1TX
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Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake phone numbers (1)
  • +43 720 883 305
Fake email addresses (4)
  • compliance@keyfunders.co
  • efh.mhnetou@keyfunders.io
  • info@keyfunders.co
  • support@keyfunders.co
Fake websites (1)
  • keyfunders.co
The FCA warning these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (12 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL Advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
14 February 2019 (7 years old)
Registered office
Swinford House, Albion Street, Brierley Hill, West Midlands, DY5 3EE, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Lee Gordon Millard Director Sep 1981 14 Feb 2019 8 other companies
Adele Indya Watson Director Aug 1993 10 Jan 2024 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
3
is FCA-registered
1

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
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Filed accounts and finances

Year to 31 August 2026Full accountsNot audited

Net assets

£707k

+20% from £587k

Cash at bank

£166k

−74% from £635k

Owed within a year

£123k

−10% from £138k

Assets and liabilities

In the full report: all 8 years of accounts

  • Every year from 2019 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 11826185. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Key Financial Planning’s history from the FCA register and Companies House, newest first.

2024

12 January 2024

  • Sarah Millard became a part-owner (25–50% of shares)

Companies House

2022

17 January 2022

  • FCA warned the public about a scam impersonating this firm

FCA warning list

2019

28 October 2019

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

14 February 2019

  • Incorporated at Companies House
  • Lee Gordon Millard became the majority owner (50–75% of shares)

Companies House

In the full report: all 10 events

  • All 10 events in its history (6 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Key Financial Planning

Other FCA-listed firms that share a director, phone number or address with Key Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3
past link
1

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
  • 1 past link through former directors
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Firms like Key Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Sutton Coldfield

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Key Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 3 background checks on its contact details
  • 8 years of accounts, charted
  • All 10 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Key Financial Planning Limited FCA authorised?
Yes, Key Financial Planning Limited (FRN 841524) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2019 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Key Financial Planning’s phone number and website?
The FCA register lists the phone number 0121 281 7712 and the website Key-fp.co.uk for Key Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Key Financial Planning a scam or clone?
Scammers have impersonated Key Financial Planning: the FCA has published a warning about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for Key Financial Planning, shown on this page.
Is my money safe with Key Financial Planning?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Key Financial Planning to the Financial Ombudsman Service, free of charge.
Who owns Key Financial Planning?
Companies House lists 2 people with significant control of Key Financial Planning: Mr Lee Gordon Millard (50–75% of shares) and Ms Sarah Millard (25–50% of shares).
Who runs Key Financial Planning?
Companies House lists 2 directors of Key Financial Planning: Lee Gordon Millard and Adele Indya Watson.
How long has Key Financial Planning been in business?
The company was formed on 14 February 2019, and has held its current FCA authorisation since October 2019.
What do Key Financial Planning’s latest accounts show?
Its latest accounts, to 31 August 2026, show net assets of £707k (+20% from £587k) and cash at bank of £166k (−74% from £635k).

Sources and links

The full report on Key Financial Planning Limited

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