Key Financial Strategies LLP

Reference number: 520147

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

The On-Line Partnership Limited Reference number: 192638 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Key Financial Strategies LLP (FRN 520147) is an AR of The On-Line Partnership Limited (FRN 192638). When you use Key Financial Strategies's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Key Financial Strategies, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When key-fs.co.uk first appeared online, and whether it can receive email
  • What kind of line 01923 897983 is
  • Who else gives the postcode WD3 4AG
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through The On-Line Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
OC350096
Company status
Active
Company type
Limited liability partnership
Incorporated
16 November 2009 (16 years old)
Registered office
2 Milthorne Close, Croxley Green, Hertfordshire, WD3 4AG

Directors and company secretaries

Name Role Born Appointed Other companies
Andrew William Forrest LLP designated member May 1960 16 Nov 2009 2 other companies
Mary Loretta Forrest LLP designated member Sep 1963 16 Nov 2009 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£3,628

No earlier figure to compare

Cash at bank

£4,329

+23% from £3,519

Employees (average)

2

Same as 2

The accounts for the year to 31 March 2025 do not tag turnover in a form that can be read automatically, so it is not shown. The last tagged figure is £104k, for the year to 31 March 2022.

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company OC350096. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Key Financial Strategies’s history from the FCA register and Companies House, newest first.

2016

13 December 2016

  • Changed its registered name from "Key Financial Strategies LLP"

FCA register

16 November 2016

  • Andrew William Forrest took control (75–100% of votes)

Companies House

2010

15 March 2010

  • Became an appointed representative

FCA register

2009

16 November 2009

  • Incorporated at Companies House
  • Andrew William Forrest appointed as a director
  • Mary Loretta Forrest appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Key Financial Strategies

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Key Financial Strategies LLP FCA authorised?
Key Financial Strategies LLP (FRN 520147) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Key Financial Strategies?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Key Financial Strategies LLP (FRN 520147) is an AR of The On-Line Partnership Limited (FRN 192638). When you use Key Financial Strategies's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Key Financial Strategies, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Key Financial Strategies’ phone number and website?
The FCA register lists the phone number 01923 897983 and the website key-fs.co.uk for Key Financial Strategies. If you were given different contact details, use these to check with the firm before going any further.
Is Key Financial Strategies a scam or clone?
Key Financial Strategies is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Key Financial Strategies?
Protection works through The On-Line Partnership Limited, the principal firm responsible for Key Financial Strategies's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Key Financial Strategies?
Companies House lists one person with significant control of Key Financial Strategies: Mr Andrew William Forrest (75–100% of votes).
Who runs Key Financial Strategies?
Companies House lists 2 directors of Key Financial Strategies: Andrew William Forrest and Mary Loretta Forrest.
How long has Key Financial Strategies been in business?
The company was formed on 16 November 2009.
What do Key Financial Strategies’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £3,628 (no earlier figure to compare) and cash at bank of £4,329 (+23% from £3,519).

Sources and links

The full report on Key Financial Strategies LLP

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