Keycroft Finance Limited

Reference number: 741219

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Scammers have impersonated this firm. The FCA has published 1 warning naming the fake phone numbers, emails and websites they used. See the warnings →

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 4524 4277

  • Address

    1st Floor, 77-79 High Street, Watford, Herts, WD17 2DJ, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 4524 4277 is, and the 4 other firms that give it
  • Who else gives the postcode WD17 2DJ
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Keycroft Investments Limited Former name

Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake phone numbers (1)
  • 0845 805 4581
Fake email addresses (1)
  • info@keycroftinvestments.com
Fake websites (1)
  • keycroftinvestments.com
The FCA warning these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Administering a regulated mortgage contract

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
01828519
Company status
Active
Company type
Private limited company
Incorporated
28 June 1984 (42 years old)
Registered office
C/O Parker Cavendish, Suite 301, Stanmore Business And Innovation Centre, Howard Road, Stanmore, Middlesex, HA7 1FW, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Marc Gershon Director Dec 1973 24 Sep 2018 8 other companies
Suzanne Newton Director May 1970 1 Feb 2026 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
3
are FCA-registered
4

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 4 on the FCA register
  • The 3 companies these 2 directors run together
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 January 2026Small company accountsNot audited

Net assets

£100k

−17% from £121k

Cash at bank

£20.3k

−64% from £57.2k

Employees (average)

2

Same as 2

Owed within a year

£3,960

Same as £3,960

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 01828519. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Keycroft Finance’s history from the FCA register and Companies House, newest first.

Key events (7) All events (15)

2019

8 January 2019

  • FCA warned the public about a scam impersonating this firm

FCA warning list

2018

9 October 2018

  • Changed its registered name from "Keycroft Investments Limited"

FCA register

2016

13 December 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

6 April 2016

  • Paul Gershon became a part-owner (25–50% of shares)
  • Watchtower Finance Limited became a part-owner (25–50% of shares)

Companies House

1984

28 June 1984

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (7 shown here)
  • Every director appointment and resignation: 6
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Firms connected to Keycroft Finance

Other FCA-listed firms that share a director, phone number or address with Keycroft Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
4
share its phone number
4

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (4), the same phone number (4), the same postcode (5)
  • Who links each one: the named directors, with dates
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Get the full report on Keycroft Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Keycroft Finance Limited FCA authorised?
Yes, Keycroft Finance Limited (FRN 741219) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2016. The FCA has placed no limits on its permissions.
What is Keycroft Finance’s phone number?
The FCA register lists the phone number 020 4524 4277 for Keycroft Finance. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 4 other FCA firms.
Is Keycroft Finance a scam or clone?
Scammers have impersonated Keycroft Finance: the FCA has published a warning about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for Keycroft Finance, shown on this page.
Is my money safe with Keycroft Finance?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Keycroft Finance to the Financial Ombudsman Service, free of charge.
Who owns Keycroft Finance?
Companies House lists 2 people with significant control of Keycroft Finance: Mr Paul Gershon (25–50% of shares) and Watchtower Finance Limited (25–50% of shares).
Who runs Keycroft Finance?
Companies House lists 2 directors of Keycroft Finance: Marc Gershon and Suzanne Newton.
How long has Keycroft Finance been in business?
The company was formed on 28 June 1984, and has held its current FCA authorisation since December 2016.
What do Keycroft Finance’s latest accounts show?
Its latest accounts, to 31 January 2026, show net assets of £100k (−17% from £121k) and cash at bank of £20.3k (−64% from £57.2k).
Does Keycroft Finance use any other names?
It has previously used the name Keycroft Investments Limited.

Sources and links

The full report on Keycroft Finance Limited

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