Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
HL Partnership Limited Reference number: 303397 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- KeyStart Finance Limited (FRN 1051841) is an AR of HL Partnership Limited (FRN 303397). When you use KeyStart Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from KeyStart Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
White Bays, Stourbridge Road, Wolverhampton, Staffordshire, WV4 5NF, United Kingdom
In the full report: 2 background checks
- What kind of line 07961 219262 is
- Who else gives the postcode WV4 5NF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through HL Partnership Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17009339 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 3 February 2026 (less than a year old)
- Registered office
- White Bays, Stourbridge Road, Wolverhampton, WV4 5NF, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sanil Sanan | Director | Nov 1979 | 3 Feb 2026 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- still active
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
KeyStart Finance’s history from the FCA register and Companies House, newest first.
2026
26 February 2026
- Became an appointed representative
- Began trading as "KeyStart Finance"
FCA register
3 February 2026
- Incorporated at Companies House
- Sanil Sanan took control (75–100% of shares)
- Sanil Sanan appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like KeyStart Finance
Other firms of the same type (mortgage adviser or broker), nearest first.
In Wolverhampton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on KeyStart Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is KeyStart Finance Limited FCA authorised?
What does appointed representative mean for KeyStart Finance?
What is KeyStart Finance’s phone number?
Is KeyStart Finance a scam or clone?
Is my money safe with KeyStart Finance?
Who owns KeyStart Finance?
Who runs KeyStart Finance?
How long has KeyStart Finance been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk