Lifestyle Services Group Limited

Reference number: 315245

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When assurant.co.uk first appeared online, and whether it can receive email
  • What kind of line 0333 009 0278 is, and the 3 other firms that give it
  • Who else gives the postcode CW1 6UN
Instant PDF download
Other names (52)

If you were contacted under any of these names, it is this firm.

  • Assurant Trading name
  • Cooperative Bank Privilege Gadget Insurance Trading name
  • Cooperative Bank Privilege Mobile Phone Insurance Trading name
  • Cooperative Bank Privilege Premier Gadget Insurance Trading name
  • Cooperative Bank Privilege Premier Mobile Phone Insurance Trading name
  • LSG Trading name
  • Smilemore Gadget Insurance Trading name
  • Smilemore Mobile Phone Insurance Trading name
  • Vodafone Care Trading name
  • Vodafone Insurance Services Trading name
  • 3Cover Former trading name
  • AOL ID Shield Former trading name
  • Asda Mobile Phone Insurance Former trading name
  • Assurant Solutions Former trading name
  • Barclaycard Everyday Cover Former trading name
  • Barclays Additions Gadget Cover Former trading name
  • Barclays Additions Mobile Phone Insurance Former trading name
  • Barclays Gadget Cover Former trading name
  • Bill Protector Former trading name
  • Clone Phone Services Former trading name
  • Cooperative Bank Privilege Handbag Insurance Former trading name
  • Cooperative Bank Privilege Identity Theft Insurance Former trading name
  • Cooperative Bank Privilege Passport and Luggage Insurance Former trading name
  • Cooperative Bank Privilege Premier Handbag Insurance Former trading name
  • Cooperative Bank Privilege Premier Identity Theft Insurance Former trading name
  • Cooperative Bank Privilege Premier Passport and Luggage Insurance Former trading name
  • Dextra m-2U Mobile Phone Insurance Former trading name
  • Ebookers Missed Flight Cover Former trading name
  • EE Insurance Services Former trading name
  • Identiguard Former trading name
  • Lloyds TSB AVA Mobile Phone Insurance Former trading name
  • Makro Extended Warranty Former trading name
  • NatWest Gadget Cover Former trading name
  • NatWest Handbag Cover Former trading name
  • NatWest Mobile Phone Insurance Former trading name
  • Orange Care Insurance Former trading name
  • Orange Pay-As-You-Go Phone Insurance Former trading name
  • Performance Products Snooper Device Protection Former trading name
  • Road Angel Insurance Former trading name
  • Smilemore Handbag Insurance Former trading name
  • Smilemore Identity Theft Insurance Former trading name
  • Smilemore Passport and Luggage Insurance Former trading name
  • Surefone Former trading name
  • Tech Protect Former trading name
  • TechProtector Former trading name
  • Tesco Mobile Phone Insurance Former trading name
  • The Royal Bank of Scotland Mobile Phone Insurance Former trading name
  • The Royal Bank of Scotland Tech Protect Insurance Former trading name
  • Ulster Bank ufirstgold Mobile Phone Insurance Former trading name
  • Ulster Bank ufirst Mobile Phone Insurance Former trading name
  • Virgin Mobile Insurance Former trading name
  • Xtracare Former trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05114385
Company status
Active
Company type
Private limited company
Incorporated
28 April 2004 (22 years old)
Registered office
Emerald Buildings, Westmere Drive, Crewe, Cheshire, CW1 6UN, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)
  • Other activities auxiliary to insurance and pension funding (SIC 66290)
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael James Schofield Director Jan 1977 2 Feb 2023 6 other companies
Suzanne Marie Shepherd Director Sep 1982 2 Feb 2023 6 other companies
Perry Ian Thomas Director Jun 1967 28 Apr 2023 15 other companies
Lee Harry Sturgeon Director Jun 1977 31 Mar 2025 6 other companies
Timothy Machin Director Mar 1986 1 Jan 2026 13 other companies
Helen Elizabeth Sachdev Director Sep 1965 1 Apr 2026 15 other companies
Natalie Ann Paddock Secretary Not published 23 Oct 2014 –

Other companies run by these 6 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
36
closed down
8
are FCA-registered
8

In the full report: all 36 companies, named

  • What each company does, and whether it is still trading
  • Which of these 6 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 8 on the FCA register
  • The 8 companies these 6 directors run together
  • All 41 people who have ever been directors, with their dates
Instant PDF download

Key dates in its history

Lifestyle Services Group’s history from the FCA register and Companies House, newest first.

Key events (7) All events (183)

2024

31 December 2024

  • Assurant Direct Limited took control (75–100% of shares)
  • Assurant Group Limited gave up control

Companies House

2016

6 April 2016

  • Assurant Group Limited took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

4 February 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

2004

28 April 2004

  • Incorporated at Companies House

Companies House

In the full report: all 183 events

  • All 183 events in its history (7 shown here)
  • Every director appointment and resignation: 80
Instant PDF download

Firms connected to Lifestyle Services Group

Other FCA-listed firms that share a director, phone number or address with Lifestyle Services Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share a director
5
share its phone number
3

In the full report: all 5 connected firms, named

  • How each is linked: shared directors (5), the same phone number (3), the same postcode (4)
  • Who links each one: the named directors, with dates
  • 3 past links through former directors
Instant PDF download

Firms like Lifestyle Services Group

Other firms of the same type (insurance broker), nearest first.

In Crewe

Likewize Device Protection UK LimitedCreweAuthorisedCoverdrone LimitedCreweAuthorisedBluedawn Corporation LimitedCreweAuthorisedHilton Thompson LimitedCreweAuthorisedInsurance Connections (Brokers) UK LtdCreweAuthorisedInsure Life LimitedCreweAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Lifestyle Services Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 36 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 183 events in its history
  • 5 connected firms, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Lifestyle Services Group Limited FCA authorised?
Yes, Lifestyle Services Group Limited (FRN 315245) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Lifestyle Services Group’s phone number and website?
The FCA register lists the phone number 0333 009 0278 and the website assurant.co.uk for Lifestyle Services Group. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 3 other FCA firms.
Is Lifestyle Services Group a scam or clone?
Lifestyle Services Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Lifestyle Services Group?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Lifestyle Services Group to the Financial Ombudsman Service, free of charge.
Who owns Lifestyle Services Group?
Lifestyle Services Group is owned by Assurant Direct Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 31 December 2024. Before that, it was controlled by Assurant Group Limited.
Who runs Lifestyle Services Group?
Companies House lists 6 directors of Lifestyle Services Group: Michael James Schofield, Suzanne Marie Shepherd, Perry Ian Thomas, Lee Harry Sturgeon, Timothy Machin and Helen Elizabeth Sachdev.
How long has Lifestyle Services Group been in business?
The company was formed on 28 April 2004, and has held its current FCA authorisation since February 2005.
Does Lifestyle Services Group use any other names?
It trades as Assurant, Cooperative Bank Privilege Gadget Insurance, Cooperative Bank Privilege Mobile Phone Insurance, Cooperative Bank Privilege Premier Gadget Insurance and Cooperative Bank Privilege Premier Mobile Phone Insurance, and 5 more names. It has previously used 42 other names, including 3Cover, AOL ID Shield and Asda Mobile Phone Insurance.

Sources and links

The full report on Lifestyle Services Group Limited

£19.99 · Instant PDF download

Loading secure checkout…