Live Like Loyalty ltd
Reference number: 1031510
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 31 December 2025
- On its latest accounts it owed £10.5k more than it owned
Responsible principal firm
WESTFIELD CONTRIBUTORY HEALTH SCHEME LIMITED Reference number: 202609 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Live Like Loyalty ltd (FRN 1031510) introduces customers to WESTFIELD CONTRIBUTORY HEALTH SCHEME LIMITED (FRN 202609). Any regulated advice or arranging is done by the principal, not Live Like Loyalty.
- Example: if Live Like Loyalty refers you to a financial adviser, the advice should come from the principal firm, not from Live Like Loyalty itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Mosaic Digital Hub, 13-14 Silver Street, Lincoln, Lincolnshire, LN2 1DY, United Kingdom
In the full report: 3 background checks
- When livelikeloyalty.co.uk first appeared online, and whether it can receive email
- What kind of line 01522 412151 is
- Who else gives the postcode LN2 1DY
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Westfield Contributory Health Scheme Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- LIVE LIKE LOYALTY LIMITED
- Company number
- 11966225 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 26 April 2019 (7 years old)
- Registered office
- 1 Eastgate Close, Lincoln, LN2 4AB, England
- Nature of business
-
- Other service activities not elsewhere classified (SIC 96090)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Victoria Jane Denby | Director | Apr 1969 | 26 Apr 2019 | 1 other company |
| Jamie Adam Krantz | Director | Aug 1970 | 12 Feb 2025 | 4 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 2
- still active
- 3
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
−£10.5k
No earlier figure to compare
Employees (average)
3
+50% from 2
Owed within a year
£58.4k
+13% from £51.6k
Net assets are negative: on its last balance sheet the company owed £10.5k more than it owned.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11966225. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Live Like Loyalty’s history from the FCA register and Companies House, newest first.
2025
30 March 2025
- Became an introducer appointed representative
FCA register
12 February 2025
- Jamie Adam Krantz appointed as a director
Companies House
2019
26 April 2019
- Incorporated at Companies House
- Victoria Jane Denby took control (75–100% of shares)
- Victoria Jane Denby appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Live Like Loyalty
Other firms of the same type (insurance broker), nearest first.
In Lincoln
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Live Like Loyalty
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 5 events in its history
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Frequently asked questions about this firm
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What do Live Like Loyalty’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk