LiveMore Advice Limited

Reference number: 730706

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Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When livemoremortgages.com first appeared online, and whether it can receive email
  • What kind of line 020 4525 7754 is, and the other firm that gives it
  • Who else gives the postcode W1W 5DW
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Cherry Mortgage & Finance Ltd Former name: A name it was registered under before.
  • Bullock & Lees Mortgage Services Former trading name: A name it used to trade under.
  • Just for Charities Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (11 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
4 October 2012 (14 years old)
Registered office
Threeways House, Clipstone Street, London, W1W 5DW, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Leon Edward Diamond Director Jul 1977 24 Jun 2022 13 other companies
Simon Graeme Webb Director Aug 1977 24 Jun 2022 16 other companies
SWA GOVERNANCE LTD Corporate secretary Not published 18 Mar 2024 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
19
closed down
4
is FCA-registered
1

In the full report: all 19 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 10 companies these 2 directors run together
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2021Micro-entity accountsNot audited

Net assets

£8,689

+186% from £3,041

Employees (average)

3

+50% from 2

Owed within a year

−£35.7k

Up £3,947 from −£39.6k

Net assets

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08240787. Figures are exactly as filed; nothing is estimated.

Key dates in its history

LiveMore Advice’s history from the FCA register and Companies House, newest first.

2024

12 December 2024

  • Livemore Holdings 2 Limited took control (75–100% of shares)
  • Livemore Holdings Limited gave up control

Companies House

2022

22 August 2022

  • Changed its registered name from "Cherry Mortgage & Finance Ltd"

FCA register

24 June 2022

  • Elizabeth Fleming-Duffy stopped being a part-owner
  • Leon Edward Diamond gave up control
  • Leon Edward Diamond took control (75–100% of shares)
  • Livemore Holdings Limited took control (75–100% of shares)
  • Matthew David Fleming-Duffy stopped being a part-owner

Companies House

2016

4 October 2016

  • Elizabeth Fleming-Duffy became a part-owner (25–50% of shares)
  • Matthew David Fleming-Duffy became a part-owner (25–50% of shares)

Companies House

1 August 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2012

4 October 2012

  • Incorporated at Companies House

Companies House

In the full report: all 28 events

  • All 28 events in its history (13 shown here)
  • Every director appointment and resignation: 8
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Firms connected to LiveMore Advice

Other FCA-listed firms that share a director, phone number or address with LiveMore Advice. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
1
share its phone number
1

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (1), the same phone number (1), the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like LiveMore Advice

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on LiveMore Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 19 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 28 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is LiveMore Advice Limited FCA authorised?
Yes, LiveMore Advice Limited (FRN 730706) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since August 2016 and works as a mortgage adviser or broker. The FCA has placed no limits on its permissions.
What is LiveMore Advice’s phone number and website?
The FCA register lists the phone number 020 4525 7754 and the website livemoremortgages.com for LiveMore Advice. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is LiveMore Advice a scam or clone?
LiveMore Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with LiveMore Advice?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about LiveMore Advice to the Financial Ombudsman Service, free of charge.
Who owns LiveMore Advice?
LiveMore Advice is owned by Livemore Holdings 2 Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 12 December 2024. Before that, it was controlled by Mr Leon Edward Diamond, Mr Matthew David Fleming-Duffy and Elizabeth Fleming-Duffy.
Who runs LiveMore Advice?
Companies House lists 2 directors of LiveMore Advice: Leon Edward Diamond and Simon Graeme Webb.
How long has LiveMore Advice been in business?
The company was formed on 4 October 2012, and has held its current FCA authorisation since August 2016.
What do LiveMore Advice’s latest accounts show?
Its latest accounts, to 31 December 2021, show net assets of £8,689 (+186% from £3,041).
Does LiveMore Advice use any other names?
It has previously used 3 other names: Cherry Mortgage & Finance Ltd, Bullock & Lees Mortgage Services and Just for Charities.

Sources and links

The full report on LiveMore Advice Limited

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