LR Financial Services Ltd

Reference number: 484682

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When lrconnections.co.uk first appeared online, and whether it can receive email
  • What kind of line 0345 314 5737 is
  • Who else gives the postcode CM1 2QE
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • London Region Financial Services Ltd Former name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (10 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing basic advice on stakeholder products

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06589761
Company status
Active
Company type
Private limited company
Incorporated
12 May 2008 (18 years old)
Registered office
Suite 76 Waterhouse Business Centre, 2 Cromar Way, Chelmsford, CM1 2QE, England
Nature of business
  • Pension funding (SIC 65300)

Directors and company secretaries

Name Role Born Appointed Other companies
Gary Paul Keeley Director Feb 1958 12 May 2008 6 other companies
Ann Francis Keeley Secretary Not published 31 Jan 2011 –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
6
closed down
3
still active
3

In the full report: all 6 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 May 2025Small company accountsNot audited

Net assets

£17.9k

−15% from £21.1k

Cash at bank

£20.0k

−11% from £22.4k

Employees (average)

4

Same as 4

Owed within a year

£29.9k

+36% from £22.0k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06589761. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

LR Financial Services’s history from the FCA register and Companies House, newest first.

Key events (6) All events (11)

2016

1 June 2016

  • Gary Paul Keeley gained significant control

Companies House

31 May 2016

  • Changed its registered name from "London Region Financial Services Ltd"

FCA register

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2008

11 July 2008

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

12 May 2008

  • Incorporated at Companies House

Companies House

In the full report: all 11 events

  • All 11 events in its history (6 shown here)
  • Every director appointment and resignation: 1
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Firms connected to LR Financial Services

Other FCA-listed firms that share a director, phone number or address with LR Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like LR Financial Services

Other firms of the same type (financial adviser), nearest first.

In Chelmsford

Accendo Markets LimitedChelmsfordAuthorisedBooth Financial Services LimitedChelmsfordAuthorisedCallaway Sykes Associates LimitedChelmsfordAuthorisedCapital & Counties (Financial Services) LimitedChelmsfordAuthorisedCastle Wealth LimitedChelmsfordAuthorisedComplete Financial Solutions LimitedChelmsfordAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on LR Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 6 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 11 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is LR Financial Services Ltd FCA authorised?
Yes, LR Financial Services Ltd (FRN 484682) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since July 2008 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is LR Financial Services’ phone number and website?
The FCA register lists the phone number 0345 314 5737 and the website lrconnections.co.uk for LR Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is LR Financial Services a scam or clone?
LR Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with LR Financial Services?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about LR Financial Services to the Financial Ombudsman Service, free of charge.
Who owns LR Financial Services?
Companies House lists one person with significant control of LR Financial Services: Mr Gary Paul Keeley (can appoint and remove the board).
Who runs LR Financial Services?
Companies House lists one director of LR Financial Services: Gary Paul Keeley.
How long has LR Financial Services been in business?
The company was formed on 12 May 2008, and has held its current FCA authorisation since July 2008.
What do LR Financial Services’ latest accounts show?
Its latest accounts, to 31 May 2025, show net assets of £17.9k (−15% from £21.1k) and cash at bank of £20.0k (−11% from £22.4k).
Does LR Financial Services use any other names?
It has previously used the name London Region Financial Services Ltd.

Sources and links

The full report on LR Financial Services Ltd

£19.99 · Instant PDF download

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