Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Connect IFA Ltd Reference number: 441505 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- MAYFAIR MORTGAGE ADVISORS LTD (FRN 1047592) is an AR of Connect IFA Ltd (FRN 441505). When you use MAYFAIR MORTGAGE ADVISORS's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from MAYFAIR MORTGAGE ADVISORS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
71-75 Shelton Street, Covent Garden, London, Camden, WC2H 9JQ, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 01905 673673 is
- Whether WC2H 9JQ is a shared office: 186 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Connect IFA Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16800643 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 October 2025 (1 year old)
- Registered office
- 15 Victoria Avenue, Worcester, WR5 1EE, England
- Nature of business
-
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Umran Bashir | Director | Jul 1979 | 21 Oct 2025 | 5 other companies |
| Umran Bashir | Secretary | Not published | 21 Oct 2025 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 3
- still active
- 2
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Mayfair Mortgage Advisors’s history from the FCA register and Companies House, newest first.
2026
8 January 2026
- Became an appointed representative
- Began trading as "MAYFAIR MORTGAGE ADVISORS"
FCA register
2025
21 October 2025
- Incorporated at Companies House
- Umran Bashir took control (75–100% of shares)
- Umran Bashir appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Mayfair Mortgage Advisors
Other firms of the same type (mortgage adviser or broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Mayfair Mortgage Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 2 background checks on its contact details, 1 flagged
- All 5 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk