More Choice Financial Ltd

Reference number: 560365

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Scammers have impersonated this firm. The FCA has published 1 warning naming the fake phone numbers, emails and websites they used. See the warnings →

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When morechoice.info first appeared online, and whether it can receive email
  • What kind of line 01525 720984 is
  • Who else gives the postcode MK45 1DP
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • More Choice Mortgage Centre Trading name: A name it trades under now.

Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake phone numbers (1)
  • +46 736 938 625
Fake email addresses (3)
  • finance@makeachoice.io
  • nicholas.henry.jallos@makeachoice.io
  • support@makeachoice.io
Fake websites (1)
  • makeachoice.io
The FCA warning these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (11 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
20 October 2006 (20 years old)
Registered office
7 Station Square, Flitwick, Bedford, MK45 1DP
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Julie Dawn Myers Director Nov 1964 20 Oct 2006 2 other companies
Gareth Tucker Director Aug 1979 20 Oct 2006 1 other company
Jeremy Paul Gibson Director May 1973 7 Aug 2025 87 other companies
Daniel Richard Mumford Director Nov 1978 7 Aug 2025 7 other companies
Mayank Prakash Director Jan 1973 21 Oct 2025 57 other companies

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
98
closed down
19
went insolvent
1

In the full report: all 98 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 37 on the FCA register, including one no longer authorised
  • The 53 companies these 5 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2024Full accountsNot audited

Net assets

£125k

−4.6% from £131k

Cash at bank

£249k

+7.5% from £232k

Employees (average)

6

+20% from 5

Owed within a year

£201k

+20% from £168k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05973830. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

More Choice Financial’s history from the FCA register and Companies House, newest first.

2025

14 August 2025

  • FCA warned the public about a scam impersonating this firm

FCA warning list

7 August 2025

  • Gareth Tucker stopped being a part-owner
  • Julie Dawn Myers stopped being a part-owner
  • Pivotal Growth Limited took control (75–100% of shares)

Companies House

2016

30 September 2016

  • Gareth Tucker became a part-owner (25–50% of shares)
  • Julie Dawn Myers became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2012

3 January 2012

  • Became authorised by the FCA

FCA register

2011

7 October 2011

  • Regulated by the Financial Services Authority from this date

FCA register

2006

20 October 2006

  • Incorporated at Companies House

Companies House

In the full report: all 20 events

  • All 20 events in its history (10 shown here)
  • Every director appointment and resignation: 7
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Firms connected to More Choice Financial

Other FCA-listed firms that share a director, phone number or address with More Choice Financial. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share a director
2
share its postcode
1

In the full report: all 3 connected firms, named

  • How each is linked: shared directors (2), the same postcode (1)
  • Who links each one: the named directors, with dates
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Firms like More Choice Financial

Other firms of the same type (mortgage adviser or broker), nearest first.

In Bedford

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on More Choice Financial

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 98 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 20 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is More Choice Financial Ltd FCA authorised?
Yes, More Choice Financial Ltd (FRN 560365) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2012 and works as a mortgage adviser or broker. The FCA has placed no limits on its permissions.
What is More Choice Financial’s phone number and website?
The FCA register lists the phone number 01525 720984 and the website morechoice.info for More Choice Financial. If you were given different contact details, use these to check with the firm before going any further.
Is More Choice Financial a scam or clone?
Scammers have impersonated More Choice Financial: the FCA has published a warning about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for More Choice Financial, shown on this page.
Is my money safe with More Choice Financial?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about More Choice Financial to the Financial Ombudsman Service, free of charge.
Who owns More Choice Financial?
More Choice Financial is owned by Pivotal Growth Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 7 August 2025. Before that, it was controlled by Mr Gareth Tucker and Ms Julie Dawn Myers.
Who runs More Choice Financial?
Companies House lists 5 directors of More Choice Financial: Julie Dawn Myers, Gareth Tucker, Jeremy Paul Gibson, Daniel Richard Mumford and Mayank Prakash.
How long has More Choice Financial been in business?
The company was formed on 20 October 2006, and has held its current FCA authorisation since January 2012.
What do More Choice Financial’s latest accounts show?
Its latest accounts, to 31 December 2024, show net assets of £125k (−4.6% from £131k) and cash at bank of £249k (+7.5% from £232k).
Does More Choice Financial use any other names?
It trades as More Choice Mortgage Centre.

Sources and links

The full report on More Choice Financial Ltd

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