Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 2005
- Accounts filed up to 31 March 2025
Responsible principal firm
Advance Mortgage Funding Limited Reference number: 305008 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Mortgageneeds.Info. Ltd (FRN 440922) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Mortgageneeds.Info.'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Mortgageneeds.Info., complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
38 Grange Road, West Kirby, Wirral, Merseyside, CH48 4EA, United Kingdom
In the full report: 2 background checks
- What kind of line 0151 625 5995 is
- Who else gives the postcode CH48 4EA
Other names (13)
If you were contacted under any of these names, it is this firm.
- MAIN Trading name: A name it trades under now.
- MAIN Beauty Trading name: A name it trades under now.
- MAIN Contractors Trading name: A name it trades under now.
- MAIN Education Trading name: A name it trades under now.
- MAIN Families Trading name: A name it trades under now.
- MAIN First Time Buyers Trading name: A name it trades under now.
- MAIN Fitness Trading name: A name it trades under now.
- MAIN Health Trading name: A name it trades under now.
- MAIN Seafarers Trading name: A name it trades under now.
- Mortgage & Insurance Needs Trading name: A name it trades under now.
- Mortgageneeds.Info Limited Former name: A name it was registered under before.
- Health Care Needs Former trading name: A name it used to trade under.
- Mortgage Needs Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Advance Mortgage Funding Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- MORTGAGENEEDS.INFO LIMITED
- Company number
- 05571261 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 September 2005 (21 years old)
- Registered office
- 38 Grange Road, West Kirby, Wirral, CH48 4EA, England
- Nature of business
-
- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Graham Anthony Allsop | Director | Jan 1960 | 22 Sep 2005 | 6 other companies |
| George Allsop | Director | Jun 1988 | 6 Apr 2013 | 5 other companies |
| Elliott Charles Allsop | Director | Feb 1990 | 6 Apr 2016 | 6 other companies |
| GRACALL LTD | Corporate director | Not published | 7 Apr 2020 | None |
| ECA GROUP LTD | Corporate director | Not published | 7 Apr 2020 | None |
| HUELL LTD | Corporate director | Not published | 7 Apr 2020 | None |
Other companies run by these 6 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 12
- closed down
- 2
- run together
- 3
In the full report: all 12 companies, named
- What each company does, and whether it is still trading
- Which of these 6 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 companies these 6 directors run together
- All 7 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£92.1k
+55% from £59.4k
Cash at bank
£765
−93% from £10.7k
Employees (average)
12
+20% from 10
Owed within a year
£50.8k
+174% from £18.5k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05571261. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Mortgageneeds.Info.’s history from the FCA register and Companies House, newest first.
2026
29 July 2026
- Changed its registered name from "Mortgageneeds.Info Limited"
- Changed its registered name from "Mortgageneeds.Info. Ltd"
FCA register
15 April 2026
- Mortgageneeds.Info Holdings Ltd took control (75–100% of shares)
Companies House
2020
7 April 2020
- Elliott Charles Allsop became a part-owner (25–50% of shares)
- George Allsop became a part-owner (25–50% of shares)
- Graham Anthony Allsop became a part-owner (25–50% of shares)
Companies House
2005
24 October 2005
- Became an appointed representative
FCA register
22 September 2005
- Incorporated at Companies House
Companies House
In the full report: all 27 events
- All 27 events in its history (8 shown here)
- Every director appointment and resignation: 5
Firms like Mortgageneeds.Info.
Other firms of the same type (mortgage adviser or broker), nearest first.
In Wirral
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Mortgageneeds.Info.
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 12 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 27 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Mortgageneeds.Info.?
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Is Mortgageneeds.Info. a scam or clone?
Is my money safe with Mortgageneeds.Info.?
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What do Mortgageneeds.Info.’s latest accounts show?
Does Mortgageneeds.Info. use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk