My Family Mortgages Ltd

Reference number: 837663

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • My Family Mortgages Ltd (FRN 837663) is an AR of MORTGAGE INTELLIGENCE LIMITED (FRN 305330). When you use My Family Mortgages's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from My Family Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When myfamilymortgages.co.uk first appeared online, and whether it can receive email
  • What kind of line 0333 202 7050 is
  • Who else gives the postcode PO36 9PH
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Guild Mortgage Services Trading name: A name it trades under now.
  • Guild Mortgage Services Limited Former name: A name it was registered under before.
  • Guild Mortgages Services Limited Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Mortgage Intelligence Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 February 2019 (7 years old)
Registered office
155 Wellingborough Road, Rushden, Northamptonshire, NN10 9TB, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Oliver Derrick Arthur James Pearce Director Mar 1987 8 Feb 2019 2 other companies
Liane Pearce Director Apr 1982 31 Mar 2021 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
2
run together
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 March 2025Micro-entity accountsNot audited

Net assets

−£17.7k

Down £17.8k from £109

Employees (average)

0

Same as 0

Owed within a year

£10.7k

−18% from £13.1k

Net assets are negative: on its last balance sheet the company owed £17.7k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11816016. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

My Family Mortgages’s history from the FCA register and Companies House, newest first.

2023

17 October 2023

  • Changed its registered name from "Guild Mortgage Services Limited"

FCA register

2021

31 March 2021

  • Liane Pearce became a part-owner (25–50% of shares)

Companies House

2020

31 March 2020

  • William Michael Cassie stopped being the majority owner

Companies House

2019

3 April 2019

  • Changed its registered name from "Guild Mortgages Services Limited"

FCA register

22 March 2019

  • Became an appointed representative

FCA register

8 February 2019

  • Incorporated at Companies House
  • Oliver Derrick Arthur James Pearce became a part-owner (25–50% of shares)
  • William Michael Cassie became the majority owner (50–75% of shares)

Companies House

In the full report: all 11 events

  • All 11 events in its history (8 shown here)
  • Every director appointment and resignation: 2
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Firms like My Family Mortgages

Other firms of the same type (insurance broker), nearest first.

In the Portsmouth (PO) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on My Family Mortgages

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 11 events in its history

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Frequently asked questions about this firm

Is My Family Mortgages Ltd FCA authorised?
My Family Mortgages Ltd (FRN 837663) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for My Family Mortgages?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. My Family Mortgages Ltd (FRN 837663) is an AR of MORTGAGE INTELLIGENCE LIMITED (FRN 305330). When you use My Family Mortgages's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from My Family Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is My Family Mortgages’ phone number and website?
The FCA register lists the phone number 0333 202 7050 and the website myfamilymortgages.co.uk for My Family Mortgages. If you were given different contact details, use these to check with the firm before going any further.
Is My Family Mortgages a scam or clone?
My Family Mortgages is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with My Family Mortgages?
Protection works through Mortgage Intelligence Limited, the principal firm responsible for My Family Mortgages's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns My Family Mortgages?
Companies House lists 2 people with significant control of My Family Mortgages: Mr Oliver Derrick Arthur James Pearce (25–50% of shares) and Mrs Liane Pearce (25–50% of shares). Before that, it was controlled by Mr William Michael Cassie.
Who runs My Family Mortgages?
Companies House lists 2 directors of My Family Mortgages: Oliver Derrick Arthur James Pearce and Liane Pearce.
How long has My Family Mortgages been in business?
The company was formed on 8 February 2019.
What do My Family Mortgages’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£17.7k (down £17.8k from £109).
Does My Family Mortgages use any other names?
It trades as Guild Mortgage Services. It has previously used 2 other names: Guild Mortgage Services Limited and Guild Mortgages Services Limited.

Sources and links

The full report on My Family Mortgages Ltd

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