Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- NE SECURITY & ELECTRICAL LTD (FRN 1063573) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not NE SECURITY & ELECTRICAL.
- Example: if NE SECURITY & ELECTRICAL refers you to a financial adviser, the advice should come from the principal firm, not from NE SECURITY & ELECTRICAL itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
18 Patience Avenue, Seaton Burn, Newcastle Upon Tyne, North Tyneside, NE13 6HF, United Kingdom
In the full report: 2 background checks
- What kind of line 07542 801518 is
- Who else gives the postcode NE13 6HF
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17309405 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 30 June 2026 (less than a year old)
- Registered office
- 18 Patience Avenue, Seaton Burn, NE13 6HF, United Kingdom
- Nature of business
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- Electrical installation (SIC 43210)
- Security systems service activities (SIC 80200)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jordan Cook | Director | Oct 1995 | 30 Jun 2026 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Key dates in its history
Ne Security & Electrical’s history from the FCA register and Companies House, newest first.
2026
11 September 2026
- Became an introducer appointed representative
FCA register
30 June 2026
- Incorporated at Companies House
- Jordan Cook took control (75–100% of shares)
- Jordan Cook appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Ne Security & Electrical
Other firms of the same type (home improvement or trades), nearest first.
In Newcastle Upon Tyne
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ne Security & Electrical
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk