Niche Advice Limited: FCA regulated?

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Authorised for 9 years
Your funds are protected by FSCS
No FCA actions
Active company since 2008
Accounts filed up to 31 May 2026

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

nicheadvice.co.uk (opens in a new tab)
Phone number

020 7993 2044
Address

Unit F3, Addington Business Centre, Vulcan Way, New Addington, Croydon, CR0 9UG, United Kingdom

In the full report: 3 background checks

When nicheadvice.co.uk first appeared online, and whether it can receive email
What kind of line 020 7993 2044 is
Who else gives the postcode CR0 9UG

FCA permissions and consumer protection

Give regulated advice FSCS may apply
A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
Advise on or arrange mortgages FSCS may apply
Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
Lend or arrange credit No FSCS cover
Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

Show FCA detail (7 permissions)

Acting as a CBTL advisor
Acting as a CBTL arranger
Advising on regulated mortgage contracts
Arranging (bringing about) regulated mortgage contracts
Credit Broking
Debt-counselling
Making arrangements with a view to regulated mortgage contracts

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 06599033 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 21 May 2008 (18 years old)
Registered office: Unit F3 Addington Business Centre, Vulcan Way, New Addington, Croydon, CR0 9UG, United Kingdom
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)
Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Payam Azadi	Director	Jul 1976	21 May 2008	1 other company
Richard Charles Stokes	Director	Jul 1972	3 Feb 2009	1 other company
Payam Azadi	Secretary	Not published	21 May 2008	1 other company
Richard Charles Stokes	Secretary	Not published	12 Jul 2017	–

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
closed down: 1
run together: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
The 1 company these 2 directors run together

Filed accounts and finances

Year to 31 May 2026Small company accountsNot audited

Total equity

£232k

No earlier figure to compare

Cash at bank

£274k

+13% from £242k

Employees (average)

4

−20% from 5

Owed within a year

£56.6k

+7.3% from £52.8k

Assets and liabilities

In the full report: all 8 years of accounts

Every year from 2019 to 2026
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06599033. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Niche Advice’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2016

15 December 2016

Regulated by the FCA from this date
Became authorised by the FCA

FCA register

6 April 2016

Payam Azadi became a part-owner (25–50% of shares)
Richard Charles Stokes became a part-owner (25–50% of shares)

Companies House

2008

21 May 2008

Incorporated at Companies House

Companies House

In the full report: all 8 events

All 8 events in its history (5 shown here)
Every director appointment and resignation: 2

Firms connected to Niche Advice

Other FCA-listed firms that share a director, phone number or address with Niche Advice. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like Niche Advice

Other firms of the same type (mortgage adviser or broker), nearest first.

In Croydon

Adebola OyinladeCroydonAuthorised Ideal Mortgages LimitedCroydonAuthorised New Property Finance LimitedCroydonAuthorised Richard Willis Financial Consultants LimitedCroydonAuthorised Greentree Financial Services LimitedCroydonAppointed representative Jms Private Clients LtdCroydonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Niche Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
3 background checks on its contact details
8 years of accounts, charted
All 8 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Niche Advice Limited FCA authorised?

Yes, Niche Advice Limited (FRN 750263) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2016 and works as a mortgage adviser or broker. The FCA has placed no limits on its permissions.

What is Niche Advice’s phone number and website?

The FCA register lists the phone number 020 7993 2044 and the website nicheadvice.co.uk for Niche Advice. If you were given different contact details, use these to check with the firm before going any further.

Is Niche Advice a scam or clone?

Niche Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Niche Advice?

Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Niche Advice to the Financial Ombudsman Service, free of charge.

Who owns Niche Advice?

Companies House lists 2 people with significant control of Niche Advice: Mr Payam Azadi (25–50% of shares) and Mr Richard Charles Stokes (25–50% of shares).

Who runs Niche Advice?

Companies House lists 2 directors of Niche Advice: Payam Azadi and Richard Charles Stokes.

How long has Niche Advice been in business?

The company was formed on 21 May 2008, and has held its current FCA authorisation since December 2016.

What do Niche Advice’s latest accounts show?

Its latest accounts, to 31 May 2026, show total equity of £232k (no earlier figure to compare) and cash at bank of £274k (+13% from £242k).