Not A Guru Ltd
Reference number: 986592
Instant download
Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2021
- Accounts filed up to 30 September 2025
Responsible principal firm
Leasing.com Group Ltd Reference number: 658976 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- NOT A GURU LTD (FRN 986592) introduces customers to Leasing.com Group Ltd (FRN 658976). Any regulated advice or arranging is done by the principal, not NOT A GURU.
- Example: if NOT A GURU refers you to a financial adviser, the advice should come from the principal firm, not from NOT A GURU itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
14 Wollaton Road, Ferndown, BH22 8QR, United Kingdom
In the full report: 3 background checks
- When notaguru.co.uk first appeared online, and whether it can receive email
- What kind of line 07368 542219 is
- Who else gives the postcode BH22 8QR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Leasing.com Group Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13598550 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 September 2021 (5 years old)
- Registered office
- 14 Wollaton Road, Ferndown, Dorset, BH22 8QR, England
- Nature of business
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- Video production activities (SIC 59112)
- Video distribution activities (SIC 59132)
- Artistic creation (SIC 90030)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Amanda Jane Starling | Director | Apr 1981 | 2 Sep 2021 | None |
| James Gerald Starling | Director | Jan 1978 | 2 Sep 2021 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£54.8k
+22% from £44.9k
Employees (average)
0
Same as 0
Owed within a year
£15.9k
+89% from £8,405
Assets and liabilities
In the full report: all 4 years of accounts
- Every year from 2022 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13598550. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Not A Guru’s history from the FCA register and Companies House, newest first.
2022
4 November 2022
- Became an introducer appointed representative
FCA register
2021
2 September 2021
- Incorporated at Companies House
- Amanda Jane Starling became a part-owner (25–50% of shares)
- James Gerald Starling became a part-owner (25–50% of shares)
- Amanda Jane Starling appointed as a director
- James Gerald Starling appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Not A Guru
Other firms of the same type (insurance broker), nearest first.
In Ferndown
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Not A Guru
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
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What is Not A Guru’s phone number and website?
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Is my money safe with Not A Guru?
Who owns Not A Guru?
Who runs Not A Guru?
How long has Not A Guru been in business?
What do Not A Guru’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk