NOVA CHROME UK Limited

Reference number: 1017211

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Kennet Equipment Leasing Limited Reference number: 676024 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • NOVA CHROME UK Limited (FRN 1017211) introduces customers to Kennet Equipment Leasing Limited (FRN 676024). Any regulated advice or arranging is done by the principal, not NOVA CHROME UK.
  • Example: if NOVA CHROME UK refers you to a financial adviser, the advice should come from the principal firm, not from NOVA CHROME UK itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When novachrome.co.uk first appeared online, and whether it can receive email
  • What kind of line 01407 720011 is
  • Who else gives the postcode LL65 4RJ
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Kennet Equipment Leasing Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04428622
Company status
Active
Company type
Private limited company
Incorporated
1 May 2002 (24 years old)
Registered office
Plas-Y-Coed, Llangristiolus, Bodorgan, LL62 5DL, Wales
Nature of business
  • Wholesale of other machinery and equipment (SIC 46690)

Directors and company secretaries

Name Role Born Appointed Other companies
Ian Michael Howley Director Jun 1952 1 May 2002 None
Yvonne Howley Director Mar 1953 1 May 2002 None
Yvonne Howley Secretary Not published 1 May 2002 None
Rachael Jayne Connolly Secretary Not published 10 Mar 2020 –

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£2.47m

<1% from £2.50m

Cash at bank

£1.39m

−6.1% from £1.48m

Employees (average)

14

Same as 14

Owed within a year

£255k

−40% from £428k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04428622. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Nova Chrome UK’s history from the FCA register and Companies House, newest first.

2024

18 July 2024

  • Became an introducer appointed representative

FCA register

2016

1 May 2016

  • Victoria May Williams became a part-owner (25–50% of shares)

Companies House

6 April 2016

  • Ian Michael Howley became a part-owner (25–50% of shares)
  • Yvonne Howley became a part-owner (25–50% of shares)

Companies House

2002

1 May 2002

  • Incorporated at Companies House
  • Ian Michael Howley appointed as a director
  • Yvonne Howley appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Nova Chrome UK

Other firms of the same type (credit broker), nearest first.

In Holyhead

Bagnol Holiday Parks LimitedHolyheadAppointed representativeTicklock LimitedHolyheadAuthorised

In the Llandudno (LL) postcode area

Anthony Paul RobertsWrexhamAppointed representativeCarwyn OwenGaerwenAppointed representativeChantelle Tyler RobertsColwyn BayAppointed representativeCoal & Diamond LimitedDolgellauAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Nova Chrome UK

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is NOVA CHROME UK Limited FCA authorised?
NOVA CHROME UK Limited (FRN 1017211) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Nova Chrome UK?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. NOVA CHROME UK Limited (FRN 1017211) introduces customers to Kennet Equipment Leasing Limited (FRN 676024). Any regulated advice or arranging is done by the principal, not Nova Chrome UK. Example: if Nova Chrome UK refers you to a financial adviser, the advice should come from the principal firm, not from Nova Chrome UK itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Nova Chrome UK’s phone number and website?
The FCA register lists the phone number 01407 720011 and the website novachrome.co.uk for Nova Chrome UK. If you were given different contact details, use these to check with the firm before going any further.
Is Nova Chrome UK a scam or clone?
Nova Chrome UK is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Nova Chrome UK?
Protection works through Kennet Equipment Leasing Limited, the principal firm responsible for Nova Chrome UK's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Nova Chrome UK?
Companies House lists 3 people with significant control of Nova Chrome UK: Mrs Victoria May Williams (25–50% of shares), Mr Ian Michael Howley (25–50% of shares) and Mrs. Yvonne Howley (25–50% of shares).
Who runs Nova Chrome UK?
Companies House lists 2 directors of Nova Chrome UK: Ian Michael Howley and Yvonne Howley.
How long has Nova Chrome UK been in business?
The company was formed on 1 May 2002.
What do Nova Chrome UK’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £2.47m (<1% from £2.50m) and cash at bank of £1.39m (−6.1% from £1.48m).

Sources and links

The full report on NOVA CHROME UK Limited

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