Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 5 years
- Protected through the principal
- No FCA actions
- Active company since 2021
- Accounts filed up to 31 March 2026
- On its latest accounts it owed £19.9k more than it owned
Responsible principal firm
First Complete Limited Reference number: 435779 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- O Williams Financial Services Ltd (FRN 954993) is an AR of First Complete Limited (FRN 435779). When you use O Williams Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from O Williams Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
27-29 Swakeleys Road, Ickenham, Uxbridge, UB10 8DF, United Kingdom
In the full report: 2 background checks
- What kind of line 07772 209515 is
- Who else gives the postcode UB10 8DF
Other names (1)
If you were contacted under any of these names, it is this firm.
- Williams Financial Services Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 13312592 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 3 April 2021 (5 years old)
- Registered office
- Solo House The Courtyard, London Road, Horsham, West Sussex, RH12 1AT, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Mark Cooper | Director | May 1975 | 3 Apr 2021 | 1 other company |
| Steven Nuttall | Director | Sep 1977 | 3 Apr 2021 | 1 other company |
| David Sargent | Director | Dec 1977 | 3 Apr 2021 | 1 other company |
| Daniel Reece George Gibson | Director | Sep 1991 | 29 Mar 2022 | None |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- run together
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 4 directors run together
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£19.9k
Down £1,096 from −£18.8k
Cash at bank
£4,538
−9.3% from £5,006
Employees (average)
6
Same as 6
Owed within a year
£25.0k
+3.9% from £24.0k
Net assets are negative: on its last balance sheet the company owed £19.9k more than it owned.
Net assets
In the full report: all 5 years of accounts
- Every year from 2022 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 13312592. Figures are exactly as filed; nothing is estimated.
Key dates in its history
O Williams Financial Services’s history from the FCA register and Companies House, newest first.
2022
21 March 2022
- David Sargent became a part-owner (25–50% of shares)
- Mark Cooper became a part-owner (25–50% of shares)
- Owain James Williams stopped being a part-owner
- Steven Nuttall became a part-owner (25–50% of shares)
Companies House
2021
18 July 2021
- Became an appointed representative
FCA register
3 April 2021
- Incorporated at Companies House
- Owain James Williams became a part-owner (25–50% of shares)
Companies House
In the full report: all 14 events
- All 14 events in its history (7 shown here)
- Every director appointment and resignation: 6
Firms like O Williams Financial Services
Other firms of the same type (mortgage adviser or broker), nearest first.
In Uxbridge
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on O Williams Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- 5 years of accounts, charted
- All 14 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is O Williams Financial Services Ltd FCA authorised?
What does appointed representative mean for O Williams Financial Services?
What is O Williams Financial Services’ phone number?
Is O Williams Financial Services a scam or clone?
Is my money safe with O Williams Financial Services?
Who owns O Williams Financial Services?
Who runs O Williams Financial Services?
How long has O Williams Financial Services been in business?
What do O Williams Financial Services’ latest accounts show?
Does O Williams Financial Services use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk