Over50choices Ltd

Reference number: 594280

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When over50choices.co.uk first appeared online, and whether it can receive email
  • What kind of line 07964 894921 is
  • Who else gives the postcode EC1R 3BS
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Simply Equity Release Trading name
  • SimplyFuneralInsurance Trading name
  • Over 50s Life Cover Direct Former trading name
  • Simply funeral plans Former trading name

FCA permissions and consumer protection

  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (2 permissions)
  • Arranging (bringing about) deals in investments
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08411985
Company status
Active
Company type
Private limited company
Incorporated
20 February 2013 (13 years old)
Registered office
103 Farringdon Road, London, EC1R 3BS, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Samuel Geoffrey Sydney Sutton Director Mar 1995 30 May 2025 11 other companies
James Peter Matthewman Director Aug 1998 30 May 2025 3 other companies
Conrad Simon James Lewcock Director Jun 1972 30 May 2025 19 other companies
Joseph Matthew Williams Director May 1987 30 May 2025 None
Adam Seogalutze Director Aug 1982 22 Jun 2026 1 other company

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
27
closed down
6
went insolvent
1

In the full report: all 27 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The one on the FCA register
  • The 6 companies these 5 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

9 months to 31 December 2025Small company accountsAudited

Total equity

£66.3k

No earlier figure to compare

Cash at bank

£41.3k

No earlier figure to compare

Employees (average)

0

−100% from 2

Owed within a year

£36.0k

−46% from £67.2k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08411985. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Over50choices’s history from the FCA register and Companies House, newest first.

Key events (13) All events (31)

2025

30 May 2025

  • Board replaced: both directors left and 4 new directors took over
  • Shepshire Limited gave up control
  • Supergroup Performance Ltd took control (75–100% of shares)

Companies House

2023

5 August 2023

  • Ashley Mark Shepherd stopped being the majority owner
  • Claire Shepherd stopped being a part-owner
  • Shepshire Limited took control (75–100% of shares)

Companies House

2016

6 April 2016

  • Ashley Mark Shepherd became the majority owner (50–75% of shares)
  • Claire Shepherd became a part-owner (25–50% of shares)

Companies House

2013

18 April 2013

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

31 March 2013

  • No longer regulated by the Financial Services Authority

FCA register

19 March 2013

  • Regulated by the Financial Services Authority from this date

FCA register

20 February 2013

  • Incorporated at Companies House

Companies House

In the full report: all 31 events

  • All 31 events in its history (13 shown here)
  • Every director appointment and resignation: 9
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Firms connected to Over50choices

Other FCA-listed firms that share a director, phone number or address with Over50choices. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Over50choices

Other firms of the same type (insurance broker), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Over50choices

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 27 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 31 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Over50choices Ltd FCA authorised?
Yes, Over50choices Ltd (FRN 594280) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2013 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Over50choices’ phone number and website?
The FCA register lists the phone number 07964 894921 and the website over50choices.co.uk for Over50choices. If you were given different contact details, use these to check with the firm before going any further.
Is Over50choices a scam or clone?
Over50choices is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Over50choices?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Over50choices to the Financial Ombudsman Service, free of charge.
Who owns Over50choices?
Over50choices is owned by Supergroup Performance Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 30 May 2025. Before that, it was controlled by Mr Ashley Mark Shepherd, Mrs Claire Shepherd and Shepshire Limited.
Who runs Over50choices?
Companies House lists 5 directors of Over50choices: Samuel Geoffrey Sydney Sutton, James Peter Matthewman, Conrad Simon James Lewcock, Joseph Matthew Williams and Adam Seogalutze.
How long has Over50choices been in business?
The company was formed on 20 February 2013, and has held its current FCA authorisation since April 2013.
What do Over50choices’ latest accounts show?
Its latest accounts, to 31 December 2025, show total equity of £66.3k (no earlier figure to compare) and cash at bank of £41.3k (no earlier figure to compare).
Does Over50choices use any other names?
It trades as Simply Equity Release and SimplyFuneralInsurance. It has previously used 2 other names: Over 50s Life Cover Direct and Simply funeral plans.

Sources and links

The full report on Over50choices Ltd

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