Paradise Pets Limited

Reference number: 958690

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Brooks Braithwaite (Sussex) Limited Reference number: 304839 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Paradise Pets Limited (FRN 958690) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Paradise Pets.
  • Example: if Paradise Pets refers you to a financial adviser, the advice should come from the principal firm, not from Paradise Pets itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When paradisepetsswindon.co.uk first appeared online, and whether it can receive email
  • What kind of line 01793 512400 is
  • Who else gives the postcode SN2 2QJ
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03910898
Company status
Active
Company type
Private limited company
Incorporated
21 January 2000 (26 years old)
Registered office
48 The Causeway, Chippenham, Wiltshire, SN15 3DD
Nature of business
  • Retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores (SIC 47760)

Directors and company secretaries

Name Role Born Appointed Other companies
Neil James Eatwell Director Feb 1969 24 Jan 2000 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 January 2026Small company accountsNot audited

Net assets

£5,888

+16% from £5,085

Cash at bank

£138

Same as £138

Employees (average)

5

−17% from 6

Owed within a year

£29.2k

−14% from £33.9k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03910898. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Paradise Pets’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2021

19 September 2021

  • Became an introducer appointed representative

FCA register

2016

1 July 2016

  • Neil James Eatwell took control (75–100% of shares)

Companies House

2000

21 January 2000

  • Incorporated at Companies House

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 3
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Firms like Paradise Pets

Other firms of the same type (retailer), nearest first.

In Swindon

Oak Furnitureland Group LimitedSwindonAppointed representativeNexgen windows ltdSwindonAppointed representativeDeacon & Son (Swindon) LimitedSwindonAuthorisedSwindon Caravan Centre LimitedSwindonAuthorisedThe Hearing and Mobility Store LimitedSwindonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Paradise Pets

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Paradise Pets Limited FCA authorised?
Paradise Pets Limited (FRN 958690) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Paradise Pets?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Paradise Pets Limited (FRN 958690) introduces customers to Brooks Braithwaite (Sussex) Limited (FRN 304839). Any regulated advice or arranging is done by the principal, not Paradise Pets. Example: if Paradise Pets refers you to a financial adviser, the advice should come from the principal firm, not from Paradise Pets itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Paradise Pets’ phone number and website?
The FCA register lists the phone number 01793 512400 and the website paradisepetsswindon.co.uk for Paradise Pets. If you were given different contact details, use these to check with the firm before going any further.
Is Paradise Pets a scam or clone?
Paradise Pets is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Paradise Pets?
Protection works through Brooks Braithwaite (Sussex) Limited, the principal firm responsible for Paradise Pets's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Paradise Pets?
Companies House lists one person with significant control of Paradise Pets: Mr Neil James Eatwell (75–100% of shares).
Who runs Paradise Pets?
Companies House lists one director of Paradise Pets: Neil James Eatwell.
How long has Paradise Pets been in business?
The company was formed on 21 January 2000.
What do Paradise Pets’ latest accounts show?
Its latest accounts, to 31 January 2026, show net assets of £5,888 (+16% from £5,085) and cash at bank of £138 (same as £138).

Sources and links

The full report on Paradise Pets Limited

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