Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
New Leaf Distribution Limited Reference number: 460421 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pavilion Finance Solutions Limited (FRN 1054907) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Pavilion Finance Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pavilion Finance Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
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Address
Warnford Court, 29 Throgmorton Street, London, City Of London, EC2N 2AT, United Kingdom
In the full report: 2 background checks
- What kind of line 01702 431130 is, and the 152 other firms that give it
- Who else gives the postcode EC2N 2AT
FCA permissions and consumer protection
- Protection through the principal firmProtection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17146466 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 April 2026 (less than a year old)
- Registered office
- Warnford Court, 29 Throgmorton Street, London, Greater London, EC2N 2AT, England
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Daniel Johnstone Gracie | Director | Jan 1980 | 9 Apr 2026 | 1 other company |
| Alexander Mark Weldon | Director | Jul 1987 | 9 Apr 2026 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Pavilion Finance Solutions’s history from the FCA register and Companies House, newest first.
2026
7 May 2026
- Became an appointed representative
FCA register
9 April 2026
- Incorporated at Companies House
- Aw Property Finance Ltd became a part-owner (25–50% of shares)
- Grey Sea Finance Limited became a part-owner (25–50% of shares)
- Alexander Mark Weldon appointed as a director
- Daniel Johnstone Gracie appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Pavilion Finance Solutions
Other FCA-listed firms that share a director, phone number or address with Pavilion Finance Solutions. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share its phone number
- 12
In the full report: all 12 connected firms, named
- How each is linked: the same phone number (12)
- Who links each one: the named directors, with dates
Firms like Pavilion Finance Solutions
Other firms of the same type (pension transfer adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pavilion Finance Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk