PDSA Trading Limited: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 44 years
Protected through the principal
No FCA actions
Active company since 1981

Responsible principal firm

Pinnacle Insurance Limited Reference number: 110866 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
PDSA Trading Limited (FRN 201199) introduces customers to Pinnacle Insurance Limited (FRN 110866). Any regulated advice or arranging is done by the principal, not PDSA Trading.
Example: if PDSA Trading refers you to a financial adviser, the advice should come from the principal firm, not from PDSA Trading itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

pdsa.org.uk (opens in a new tab)
Phone number

01952 290999
Address

Whitechapel Way, Priorslee, Telford, Shropshire, TF2 9PQ, United Kingdom

In the full report: 3 background checks

When pdsa.org.uk first appeared online, and whether it can receive email
What kind of line 01952 290999 is, and the other firm that gives it
Who else gives the postcode TF2 9PQ

Other names (3)

If you were contacted under any of these names, it is this firm.

PDSA Trading name: A name it trades under now.
PDSA Pet Insurance Trading name: A name it trades under now.
Petsurance Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Pinnacle Insurance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 01595637 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 4 November 1981 (44 years old)
Registered office: Matches the FCA register address ✓
Nature of business: Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)
Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Gambling and betting activities (SIC 92000)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Janice Lynn Mc Loughlin	Director	Sep 1962	4 Jul 2008	None
David Peter James Hammond	Director	Jul 1976	31 Oct 2022	3 other companies
Rebecca Jane Cogswell	Director	Aug 1976	30 Mar 2026	3 other companies
Sander Kristel	Director	Jun 1970	30 Mar 2026	5 other companies
Elizabeth Mackinnon	Secretary	Not published	24 Jul 2025	–

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 7
closed down: 1
went insolvent: 1

In the full report: all 7 companies, named

What each company does, and whether it is still trading
Which of these 4 directors sit on each board, and since when
The one that went into liquidation or administration
The one on the FCA register
The 2 companies these 4 directors run together
All 41 people who have ever been directors, with their dates

Key dates in its history

PDSA Trading’s history from the FCA register and Companies House, newest first.

Key events (2) All events (80)

1981

4 November 1981

Incorporated at Companies House
Became an introducer appointed representative

Companies House · FCA register

In the full report: all 80 events

All 80 events in its history (2 shown here)
Every director appointment and resignation: 74

Firms connected to PDSA Trading

Other FCA-listed firms that share a director, phone number or address with PDSA Trading. A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share a director: 1
share its phone number: 1

In the full report: the connected firm, named

How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like PDSA Trading

Other firms of the same type (retailer), nearest first.

In Telford

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on PDSA Trading

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

7 other companies its directors have run, named
3 background checks on its contact details
All 80 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is PDSA Trading Limited FCA authorised?

PDSA Trading Limited (FRN 201199) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for PDSA Trading?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. PDSA Trading Limited (FRN 201199) introduces customers to Pinnacle Insurance Limited (FRN 110866). Any regulated advice or arranging is done by the principal, not PDSA Trading. Example: if PDSA Trading refers you to a financial adviser, the advice should come from the principal firm, not from PDSA Trading itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is PDSA Trading’s phone number and website?

The FCA register lists the phone number 01952 290999 and the website pdsa.org.uk for PDSA Trading. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.

Is PDSA Trading a scam or clone?

PDSA Trading is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with PDSA Trading?

Protection works through Pinnacle Insurance Limited, the principal firm responsible for PDSA Trading's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who runs PDSA Trading?

Companies House lists 4 directors of PDSA Trading: Janice Lynn Mc Loughlin, David Peter James Hammond, Rebecca Jane Cogswell and Sander Kristel.

How long has PDSA Trading been in business?

The company was formed on 4 November 1981.

Does PDSA Trading use any other names?

It trades as PDSA and PDSA Pet Insurance. It has previously used the name Petsurance.