Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 August 2025
Responsible principal firm
BIKMO LIMITED Reference number: 745230 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Peloton Rebel LTD (FRN 1011183) introduces customers to BIKMO LIMITED (FRN 745230). Any regulated advice or arranging is done by the principal, not Peloton Rebel.
- Example: if Peloton Rebel refers you to a financial adviser, the advice should come from the principal firm, not from Peloton Rebel itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 17 Dewsbury Road, Fenton Industrial Estate, Unit 17 Dewsbury Road, Fenton Industrial Estate,, ST4 2TE, United Kingdom
In the full report: 3 background checks
- When pelotonrebel.co.uk first appeared online, and whether it can receive email
- What kind of line 01782 279929 is
- Who else gives the postcode ST4 2TE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Bikmo Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11508915 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 August 2018 (8 years old)
- Registered office
- Unit 17 Dewsbury Road, Fenton Industrial Estate, Stoke-On-Trent, ST4 2TE, England
- Nature of business
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- Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Paul Michael Jones | Director | Nov 1974 | 9 Aug 2018 | None |
| Matthew Graham Roberts | Director | Feb 1979 | 9 Aug 2018 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Net assets
£62.7k
+14% from £55.1k
Employees (average)
3
Same as 3
Owed within a year
£77.7k
+18% from £65.6k
Net assets
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11508915. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Peloton Rebel’s history from the FCA register and Companies House, newest first.
2024
15 March 2024
- Became an introducer appointed representative
FCA register
2020
7 January 2020
- Robert Clive Fitchford stopped being a part-owner
Companies House
2018
9 August 2018
- Incorporated at Companies House
- Matthew Graham Roberts became a part-owner (25–50% of shares)
- Paul Michael Jones became a part-owner (25–50% of shares)
- Robert Clive Fitchford became a part-owner (25–50% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 4
Firms connected to Peloton Rebel
Other FCA-listed firms that share a director, phone number or address with Peloton Rebel. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Peloton Rebel
Other firms of the same type (retailer), nearest first.
In the Stoke-on-Trent (ST) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Peloton Rebel
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk