Pembroke Asset Management LLP

Reference number: 229257

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pembrokeam.co.uk first appeared online, and whether it can receive email
  • What kind of line 0117 973 5291 is
  • Who else gives the postcode BS8 3AU
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Michael Butterfield Financial Planning Services LLP Former name
  • Michael Butterfield Financial Planning Services Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (10 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Arranging safeguarding and administration of assets
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments
  • Managing investments
  • Safeguarding and administration of assets (without arranging)

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
OC304288
Company status
Active
Company type
Limited liability partnership
Incorporated
27 March 2003 (23 years old)
Registered office
1 Pembroke Road, Clifton, Bristol, BS8 3AU

Directors and company secretaries

Name Role Born Appointed Other companies
Shaun Jeremy Day LLP designated member Jan 1963 27 Mar 2003 1 other company
Kevin Clive Day LLP designated member May 1964 1 Apr 2007 1 other company
Leonie Anne Day LLP member Aug 1966 1 Apr 2013 None
Nicholas James Batchelor LLP designated member Apr 1980 1 Apr 2019 2 other companies

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2
run together
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 4 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 4 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Full accountsAudited

Turnover

£2.42m

+11% from £2.19m

Cash at bank

£626k

+28% from £487k

Employees (average)

4

Same as 4

Owed within a year

£174k

+3.2% from £168k

Turnover

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company OC304288. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Pembroke Asset Management’s history from the FCA register and Companies House, newest first.

Key events (10) All events (24)

2020

1 June 2020

  • Nicholas James Batchelor gained 25–50% of the votes

Companies House

2018

31 March 2018

  • Benedict Mark Appleby stopped being a part-owner

Companies House

2016

6 April 2016

  • Benedict Mark Appleby became a part-owner (25–50% of shares)
  • Kevin Clive Day gained 25–50% of the votes
  • Shaun Jeremy Day became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register · Companies House

2012

3 December 2012

  • Changed its registered name from "Michael Butterfield Financial Planning Services LLP"

FCA register

2004

1 April 2004

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

2003

27 March 2003

  • Incorporated at Companies House

Companies House

In the full report: all 24 events

  • All 24 events in its history (10 shown here)
  • Every director appointment and resignation: 10
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Firms like Pembroke Asset Management

Other firms of the same type (investment or fund manager), nearest first.

In Bristol

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pembroke Asset Management

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 24 events in its history

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Frequently asked questions about this firm

Is Pembroke Asset Management LLP FCA authorised?
Yes, Pembroke Asset Management LLP (FRN 229257) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2004 and works as an investment or fund manager. The FCA has placed no limits on its permissions.
What is Pembroke Asset Management’s phone number and website?
The FCA register lists the phone number 0117 973 5291 and the website pembrokeam.co.uk for Pembroke Asset Management. If you were given different contact details, use these to check with the firm before going any further.
Is Pembroke Asset Management a scam or clone?
Pembroke Asset Management is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pembroke Asset Management?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Pembroke Asset Management to the Financial Ombudsman Service, free of charge.
Who owns Pembroke Asset Management?
Companies House lists 3 people with significant control of Pembroke Asset Management: Mr Nicholas James Batchelor (25–50% of votes), Mr Kevin Clive Day (25–50% of votes) and Mr Shaun Jeremy Day (25–50% of votes). Before that, it was controlled by Mr Benedict Mark Appleby.
Who runs Pembroke Asset Management?
Companies House lists 4 directors of Pembroke Asset Management: Shaun Jeremy Day, Kevin Clive Day, Leonie Anne Day and Nicholas James Batchelor.
How long has Pembroke Asset Management been in business?
The company was formed on 27 March 2003, and has held its current FCA authorisation since April 2004.
What do Pembroke Asset Management’s latest accounts show?
Its latest accounts, to 31 March 2026, show turnover of £2.42m (+11% from £2.19m) and cash at bank of £626k (+28% from £487k).
Does Pembroke Asset Management use any other names?
It has previously used 2 other names: Michael Butterfield Financial Planning Services LLP and Michael Butterfield Financial Planning Services.

Sources and links

The full report on Pembroke Asset Management LLP

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