Pembroke Financial Planning Limited

Reference number: 228341

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pembrokefinancial.co.uk first appeared online, and whether it can receive email
  • What kind of line 01273 328907 is
  • Who else gives the postcode BN1 6AU
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Pembroke Trading name
  • PEMBROKE FINANCIAL SERVICES LIMITED Former name
  • Pembroke Active Money Management Former trading name
  • Pembroke Financial Services Former trading name
  • Pembroke Wealth Management Former trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Advise on or arrange mortgages · Arrange equity release FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (15 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on a home reversion plan
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) a home reversion plan
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to a home reversion plan
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments

FCA disciplinary action

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
02518721
Company status
Active
Company type
Private limited company
Incorporated
5 July 1990 (36 years old)
Registered office
5th Floor Park Gate, 161-163 Preston Road, Brighton, BN1 6AU, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Keith Wesley Bonner Director Mar 1969 10 Jun 2004 26 other companies
Mark David Rockliffe Director Nov 1968 19 Sep 2023 19 other companies
Russell David Smith Director Jun 1986 12 Nov 2024 24 other companies
Patrick Theobalds Director Feb 1982 1 Apr 2026 6 other companies
Toby Julian Lawson Director Feb 1971 1 Apr 2026 8 other companies

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
32
closed down
17
are FCA-registered
5

In the full report: all 32 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 5 on the FCA register
  • The 20 companies these 5 directors run together
  • All 14 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2022Small company accountsNot audited

Net assets

£2.52m

+54% from £1.64m

Cash at bank

£1.20m

+40% from £856k

Employees (average)

27

+50% from 18

Owed within a year

£1.11m

+58% from £703k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 02518721. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pembroke Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (9) All events (41)

2026

3 August 2026

  • Changed its registered name from "PEMBROKE FINANCIAL SERVICES LIMITED"

FCA register

18 May 2026

  • FCA imposed a requirement (Deed Poll)

FCA register

2020

2 January 2020

  • Cow Corner Investments (No.2) Limited took control (75–100% of shares)
  • Keith Andrew Peter Relf stopped being the majority owner

Companies House

2016

6 April 2016

  • Keith Andrew Peter Relf became the majority owner (50–75% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2003

5 November 2003

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1990

5 July 1990

  • Incorporated at Companies House

Companies House

In the full report: all 41 events

  • All 41 events in its history (9 shown here)
  • Every director appointment and resignation: 21
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Firms connected to Pembroke Financial Planning

Other FCA-listed firms that share a director, phone number or address with Pembroke Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
8
share a director
5
share its postcode
4

In the full report: all 8 connected firms, named

  • How each is linked: shared directors (5), the same postcode (4)
  • Who links each one: the named directors, with dates
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Firms like Pembroke Financial Planning

Other firms of the same type (financial adviser), nearest first.

In Brighton

Engage Wealth Management LimitedBrightonAuthorisedGeoff RowlandBrightonAuthorisedHerbert Financial ServicesBrightonAuthorisedHowarth Financial LimitedBrightonAuthorisedIan St John HendryBrightonAuthorisedMcCreath Financial Partners LimitedBrightonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pembroke Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 32 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 41 events in its history
  • 8 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Pembroke Financial Planning Limited FCA authorised?
Yes, Pembroke Financial Planning Limited (FRN 228341) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since November 2003 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Pembroke Financial Planning’s phone number and website?
The FCA register lists the phone number 01273 328907 and the website pembrokefinancial.co.uk for Pembroke Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Pembroke Financial Planning a scam or clone?
Pembroke Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pembroke Financial Planning?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Pembroke Financial Planning to the Financial Ombudsman Service, free of charge.
Who owns Pembroke Financial Planning?
Pembroke Financial Planning is owned by Cow Corner Investments (No.2) Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 2 January 2020. Before that, it was controlled by Mr Keith Andrew Peter Relf.
Who runs Pembroke Financial Planning?
Companies House lists 5 directors of Pembroke Financial Planning: Keith Wesley Bonner, Mark David Rockliffe, Russell David Smith, Patrick Theobalds and Toby Julian Lawson.
How long has Pembroke Financial Planning been in business?
The company was formed on 5 July 1990, and has held its current FCA authorisation since November 2003.
What do Pembroke Financial Planning’s latest accounts show?
Its latest accounts, to 31 March 2022, show net assets of £2.52m (+54% from £1.64m) and cash at bank of £1.20m (+40% from £856k).
Does Pembroke Financial Planning use any other names?
It trades as Pembroke. It has previously used 4 other names, including PEMBROKE FINANCIAL SERVICES LIMITED, Pembroke Active Money Management and Pembroke Financial Services.

Sources and links

The full report on Pembroke Financial Planning Limited

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