Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 May 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Pendragon Home Improvements Ltd (FRN 1025452) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Pendragon Home Improvements.
- Example: if Pendragon Home Improvements refers you to a financial adviser, the advice should come from the principal firm, not from Pendragon Home Improvements itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 16C, The Rombourne Busns Ctr, Moy Rd Industrial estate, Moy Road Industrial Estate, Taffs Well, Cardiff, Rhondda Cynon Taf, CF15 7QR, United Kingdom
In the full report: 3 background checks
- When pendragonhi.co.uk first appeared online, and whether it can receive email
- What kind of line 07967 764909 is
- Who else gives the postcode CF15 7QR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14858695 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 May 2023 (3 years old)
- Registered office
- Unit 16c Moy Road Industrial Estate, Caerdydd, Rhondda Cynon Taff, CF15 7QR, United Kingdom
- Nature of business
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- Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Kay Adams | Director | Apr 1976 | 10 May 2023 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£7,144
Up £15.4k from −£8,208
Employees (average)
2
+100% from 1
Owed within a year
£34.9k
+107% from £16.9k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14858695. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Pendragon Home Improvements’s history from the FCA register and Companies House, newest first.
2025
15 January 2025
- Became an introducer appointed representative
FCA register
2023
10 May 2023
- Incorporated at Companies House
- Kay Adams took control (75–100% of shares)
- Kay Adams appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Pendragon Home Improvements
Other firms of the same type (retailer), nearest first.
In Cardiff
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pendragon Home Improvements
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
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What do Pendragon Home Improvements’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk