Pendragon Home Improvements Ltd

Reference number: 1025452

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Pendragon Home Improvements Ltd (FRN 1025452) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Pendragon Home Improvements.
  • Example: if Pendragon Home Improvements refers you to a financial adviser, the advice should come from the principal firm, not from Pendragon Home Improvements itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pendragonhi.co.uk first appeared online, and whether it can receive email
  • What kind of line 07967 764909 is
  • Who else gives the postcode CF15 7QR
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
10 May 2023 (3 years old)
Registered office
Unit 16c Moy Road Industrial Estate, Caerdydd, Rhondda Cynon Taff, CF15 7QR, United Kingdom
Nature of business
  • Other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789)

Directors and company secretaries

Name Role Born Appointed Other companies
Kay Adams Director Apr 1976 10 May 2023 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 May 2025Micro-entity accountsNot audited

Net assets

£7,144

Up £15.4k from −£8,208

Employees (average)

2

+100% from 1

Owed within a year

£34.9k

+107% from £16.9k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14858695. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pendragon Home Improvements’s history from the FCA register and Companies House, newest first.

2025

15 January 2025

  • Became an introducer appointed representative

FCA register

2023

10 May 2023

  • Incorporated at Companies House
  • Kay Adams took control (75–100% of shares)
  • Kay Adams appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Pendragon Home Improvements

Other firms of the same type (retailer), nearest first.

In Cardiff

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pendragon Home Improvements

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 4 events in its history

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Frequently asked questions about this firm

Is Pendragon Home Improvements Ltd FCA authorised?
Pendragon Home Improvements Ltd (FRN 1025452) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Pendragon Home Improvements?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pendragon Home Improvements Ltd (FRN 1025452) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Pendragon Home Improvements. Example: if Pendragon Home Improvements refers you to a financial adviser, the advice should come from the principal firm, not from Pendragon Home Improvements itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pendragon Home Improvements’ phone number and website?
The FCA register lists the phone number 07967 764909 and the website pendragonhi.co.uk for Pendragon Home Improvements. If you were given different contact details, use these to check with the firm before going any further.
Is Pendragon Home Improvements a scam or clone?
Pendragon Home Improvements is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pendragon Home Improvements?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Pendragon Home Improvements's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pendragon Home Improvements?
Companies House lists one person with significant control of Pendragon Home Improvements: Kay Adams (75–100% of shares).
Who runs Pendragon Home Improvements?
Companies House lists one director of Pendragon Home Improvements: Kay Adams.
How long has Pendragon Home Improvements been in business?
The company was formed on 10 May 2023.
What do Pendragon Home Improvements’ latest accounts show?
Its latest accounts, to 31 May 2025, show net assets of £7,144 (up £15.4k from −£8,208).

Sources and links

The full report on Pendragon Home Improvements Ltd

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