Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Peninsula Financial Planning (Wirral) Ltd (FRN 1039731) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Peninsula Financial Planning (Wirral)'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Peninsula Financial Planning (Wirral), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
14 Springfield Avenue, Wirral, Wirral, CH48 9UZ, United Kingdom
In the full report: 2 background checks
- What kind of line 07585 719905 is
- Who else gives the postcode CH48 9UZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16437418 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 May 2025 (1 year old)
- Registered office
- 1 Pye Road, Wirral, Merseyside, CH60 0DB, England
- Nature of business
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- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew Cunningham | Director | Aug 1979 | 8 May 2025 | None |
| Lynn Taylor | Director | Jul 1981 | 8 May 2025 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Key dates in its history
Peninsula Financial Planning (Wirral)’s history from the FCA register and Companies House, newest first.
2025
22 August 2025
- Became an appointed representative
FCA register
8 May 2025
- Incorporated at Companies House
- Andrew Cunningham became the majority owner (50–75% of shares)
- Lynn Taylor became a part-owner (25–50% of shares)
- Andrew Cunningham appointed as a director
- Lynn Taylor appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Peninsula Financial Planning (Wirral)
Other firms of the same type (financial adviser), nearest first.
In Wirral
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Peninsula Financial Planning (Wirral)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Peninsula Financial Planning (Wirral)?
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Is Peninsula Financial Planning (Wirral) a scam or clone?
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Who runs Peninsula Financial Planning (Wirral)?
How long has Peninsula Financial Planning (Wirral) been in business?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk