Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 16 years
- Protected through the principal
- No FCA actions
- Active company since 2007
- Accounts filed up to 30 November 2025
Responsible principal firm
Commercial Finance Brokers UK Limited Reference number: 736199 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Pia Financial Services Ltd (FRN 514819) is an AR of Commercial Finance Brokers UK Limited (FRN 736199). When you use Pia Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Pia Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
98A Front Street, Chester Le Street, DH3 3BA, United Kingdom
In the full report: 2 background checks
- What kind of line 0345 226 2831 is
- Who else gives the postcode DH3 3BA
Other names (59)
If you were contacted under any of these names, it is this firm.
- Accrin Mortgages Trading name: A name it trades under now.
- ARA Mortgages and Financial Services Trading name: A name it trades under now.
- Better Way Finance Trading name: A name it trades under now.
- Brions Financial Services Trading name: A name it trades under now.
- D T Financial Trading name: A name it trades under now.
- Ensign Financial Solutions Trading name: A name it trades under now.
- Erduran Capital Solutions Trading name: A name it trades under now.
- Everest Financial Advisors Trading name: A name it trades under now.
- Fisher Financial Associates Trading name: A name it trades under now.
- Fortunate Future Finance Trading name: A name it trades under now.
- Harpur Mortgages Trading name: A name it trades under now.
- Innovative Mortgages Trading name: A name it trades under now.
- JS Financial Trading name: A name it trades under now.
- Kate Fisher Mortgages & Protection Trading name: A name it trades under now.
- Kingsknowe Financial Trading name: A name it trades under now.
- Kotak Mortgage and Protection Trading name: A name it trades under now.
- KYC Mortgages and Protection Trading name: A name it trades under now.
- Pia Financial Solutions Trading name: A name it trades under now.
- PRB Mortgages Trading name: A name it trades under now.
- Samuel James Mortgages Trading name: A name it trades under now.
- Steven Solves Mortgages Trading name: A name it trades under now.
- Swan Financial Planning Trading name: A name it trades under now.
- Swanston Financial Trading name: A name it trades under now.
- Templar Mortgages Trading name: A name it trades under now.
- The Elite Mortgage and Protection Service Trading name: A name it trades under now.
- The Loans Group Trading name: A name it trades under now.
- Vyas Wealth Management Trading name: A name it trades under now.
- Sanjoy Sen Former name: A name it was registered under before.
- AFS Money Former trading name: A name it used to trade under.
- Alfa Ena Financial Solutions Former trading name: A name it used to trade under.
- Alfa Protect Former trading name: A name it used to trade under.
- ALT Financial Solutions Former trading name: A name it used to trade under.
- AM Financial Planning Services Former trading name: A name it used to trade under.
- Argo Financial Services Former trading name: A name it used to trade under.
- Bailgate Mortgages Former trading name: A name it used to trade under.
- Block Financial Services Former trading name: A name it used to trade under.
- Brion Financial Services Former trading name: A name it used to trade under.
- CM Financial Former trading name: A name it used to trade under.
- Dave Mortgages Former trading name: A name it used to trade under.
- Elm Park Mortgages Former trading name: A name it used to trade under.
- Ensign Financial Planning Former trading name: A name it used to trade under.
- Entire Mortgages Former trading name: A name it used to trade under.
- Explore Mortgages Former trading name: A name it used to trade under.
- Finance Expert Former trading name: A name it used to trade under.
- Hearthstone Mortgages Former trading name: A name it used to trade under.
- Hexagon Life Planning Services Former trading name: A name it used to trade under.
- Jayco Financial Solutions Former trading name: A name it used to trade under.
- Life Mortgage Solutions Former trading name: A name it used to trade under.
- Monzur Mortgages and Protection Former trading name: A name it used to trade under.
- Mortgage Matt Former trading name: A name it used to trade under.
- Premier Management Services Former trading name: A name it used to trade under.
- Rai Financial Former trading name: A name it used to trade under.
- R A Mortgages Former trading name: A name it used to trade under.
- Sen Associates Former trading name: A name it used to trade under.
- Shelbrook Wells Mortgages Former trading name: A name it used to trade under.
- Tŷ Mortgages Former trading name: A name it used to trade under.
- Victoria Mortgages Former trading name: A name it used to trade under.
- We Protect Online Former trading name: A name it used to trade under.
- Worcester Mortgages Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Commercial Finance Brokers UK Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 06422721 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 November 2007 (18 years old)
- Registered office
- 98a Front Street, Chester Le Street, DH3 3BA, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Nicholas Ronald Bennett Hayes | Director | Sep 1960 | 18 Jan 2008 | 6 other companies |
| Deborah Frances Reynolds | Secretary | Not published | 18 Jan 2008 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 6
- closed down
- 3
- is FCA-registered
- 1
In the full report: all 6 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Profit before tax
£246k
Not compared: the previous accounts cover a different length of time
Net assets
£816k
+14% from £713k
Cash at bank
£340k
+57% from £217k
Employees (average)
12
+20% from 10
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 06422721. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Pia Financial Services’s history from the FCA register and Companies House, newest first.
2016
1 November 2016
- Nicholas Ronald Bennett Hayes gained significant control
Companies House
2011
31 August 2011
- Changed its registered name from "PIA Financial Services Ltd"
FCA register
2 August 2011
- Changed its registered name from "Sanjoy Sen"
FCA register
2009
18 December 2009
- Became an appointed representative
FCA register
2007
9 November 2007
- Incorporated at Companies House
Companies House
In the full report: all 99 events
- All 99 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Pia Financial Services
Other FCA-listed firms that share a director, phone number or address with Pia Financial Services. A link shows who the firm is tied to, not whether either can be trusted.
- past link
- 1
In the full report: all 0 connected firms, named
- 1 past link through former directors
Firms like Pia Financial Services
Other firms of the same type (insurance broker), nearest first.
In Chester Le Street
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Pia Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 6 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 99 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk