Plend Limited

Reference number: 963328

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When plend.com first appeared online, and whether it can receive email
  • What kind of line 0808 175 5705 is
  • Who else gives the postcode E1 8FA
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • powered by Plend Trading name
  • Social Credit Trading name
  • Social Credit Cymru Trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (2 permissions)
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12581855
Company status
Active
Company type
Private limited company
Incorporated
1 May 2020 (6 years old)
Registered office
Aldgate Tower - 6th Floor, 2 Leman Street, London, E1 8FA, United Kingdom
Nature of business
  • Other information service activities not elsewhere classified (SIC 63990)
  • Credit granting by non-deposit taking finance houses and other specialist consumer credit grantors (SIC 64921)
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
James Alexander John Rawlinson Pursaill Director Nov 1987 30 Jul 2020 6 other companies
Luke James Lang Director Jun 1978 26 May 2021 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
2
still active
5

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

−£1.50m

Up £2,363 from −£1.50m

Cash at bank

£207k

+88% from £110k

Employees (average)

0

−100% from 14

Owed within a year

£77.8k

−70% from £260k

Net assets are negative: on its last balance sheet the company owed £1.50m more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2021 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12581855. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Plend’s history from the FCA register and Companies House, newest first.

Key events (10) All events (24)

2022

16 September 2022

  • James Alexander John Rawlinson Pursaill stopped being a part-owner
  • Plend Technology Group Limited took control (75–100% of shares)
  • Robert Aihe Pasco stopped being a part-owner

Companies House

29 April 2022

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2020

31 August 2020

  • Christian Brown stopped being a part-owner

Companies House

30 July 2020

  • James Alexander John Rawlinson Pursaill became a part-owner (25–50% of shares)

Companies House

1 May 2020

  • Incorporated at Companies House
  • Christian Brown became a part-owner (25–50% of shares)
  • Robert Aihe Pasco became a part-owner (25–50% of shares)

Companies House

In the full report: all 24 events

  • All 24 events in its history (10 shown here)
  • Every director appointment and resignation: 8
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Firms like Plend

Other firms of the same type (lender), nearest first.

In London

Klarna Financial Services UK LimitedLondonAuthorisedAffirm U.K. LimitedLondonAuthorisedGlaxosmithkline Services UnlimitedLondonAuthorisedGoldsmiths University of LondonLondonAuthorisedPershing Securities LimitedLondonAuthorisedClydesdale Financial Services LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Plend

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 24 events in its history

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Frequently asked questions about this firm

Is Plend Limited FCA authorised?
Yes, Plend Limited (FRN 963328) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2022 and works as a lender. The FCA has placed no limits on its permissions.
What is Plend’s phone number and website?
The FCA register lists the phone number 0808 175 5705 and the website plend.com for Plend. If you were given different contact details, use these to check with the firm before going any further.
Is Plend a scam or clone?
Plend is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Plend?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Plend handles your money, so check the specific product before you commit. You can also refer complaints about Plend to the Financial Ombudsman Service, free of charge.
Who owns Plend?
Plend is owned by Plend Technology Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 16 September 2022. Before that, it was controlled by Mr Christian Brown, Mr James Alexander John Rawlinson Pursaill and Mr Robert Aihe Pasco.
Who runs Plend?
Companies House lists 2 directors of Plend: James Alexander John Rawlinson Pursaill and Luke James Lang.
How long has Plend been in business?
The company was formed on 1 May 2020, and has held its current FCA authorisation since April 2022.
What do Plend’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£1.50m (up £2,363 from −£1.50m) and cash at bank of £207k (+88% from £110k).
Does Plend use any other names?
It trades as powered by Plend, Social Credit and Social Credit Cymru.

Sources and links

The full report on Plend Limited

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