Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 19 years
- Protected through the principal
- No FCA actions
- Active company since 2007
- Accounts filed up to 31 December 2025
Responsible principal firm
Pi Financial Ltd Reference number: 186419 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Portal Financial Management Ltd (FRN 472293) is an AR of Pi Financial Ltd (FRN 186419). When you use Portal Financial Management's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Portal Financial Management, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Banks House, Ty Isa Road, Llandudno, Gwynedd, LL30 2PL, United Kingdom
In the full report: 2 background checks
- What kind of line 01492 874216 is
- Who else gives the postcode LL30 2PL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through PI Financial Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- PORTAL FINANCIAL MANAGEMENT LIMITED
- Company number
- 06320177 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 July 2007 (19 years old)
- Registered office
- Banks House, Ty Isa Road, Llandudno, Conwy, LL30 2PL
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Robin Peter Dodd | Director | Nov 1965 | 23 Jul 2007 | None |
| Alexander James Learmond | Secretary | Not published | 29 May 2025 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
£507k
+21% from £419k
Employees (average)
4
Same as 4
Owed within a year
£80.6k
+23% from £65.7k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 06320177. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Portal Financial Management’s history from the FCA register and Companies House, newest first.
2017
6 April 2017
- Roy Watton stopped being a part-owner
Companies House
2016
23 July 2016
- Robin Peter Dodd took control (75–100% of shares)
- Roy Watton became a part-owner (25–50% of shares)
Companies House
2007
3 September 2007
- Became an appointed representative
FCA register
23 July 2007
- Incorporated at Companies House
Companies House
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Portal Financial Management
Other FCA-listed firms that share a director, phone number or address with Portal Financial Management. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Portal Financial Management
Other firms of the same type (insurance broker), nearest first.
In Llandudno
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Portal Financial Management
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 8 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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What does appointed representative mean for Portal Financial Management?
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Is Portal Financial Management a scam or clone?
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Who owns Portal Financial Management?
Who runs Portal Financial Management?
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What do Portal Financial Management’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk