Pose AR Limited

Reference number: 1045661

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

BEST RISK MANAGEMENT AND FINANCIAL SERVICE LIMITED Reference number: 583497 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Pose AR Limited (FRN 1045661) introduces customers to BEST RISK MANAGEMENT AND FINANCIAL SERVICE LIMITED (FRN 583497). Any regulated advice or arranging is done by the principal, not Pose AR.
  • Example: if Pose AR refers you to a financial adviser, the advice should come from the principal firm, not from Pose AR itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When gohero.io first appeared online, and whether it can receive email
  • What kind of line 07841 332119 is
  • Who else gives the postcode OX29 4SY
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Hero Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Best Risk Management and Financial Service Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
12254060
Company status
Active
Company type
Private limited company
Incorporated
10 October 2019 (7 years old)
Registered office
The Old Barn, Worton, Witney, OX29 4SY, United Kingdom
Nature of business
  • Information technology consultancy activities (SIC 62020)

Directors and company secretaries

Name Role Born Appointed Other companies
Iain Michael Dickson Director Mar 1984 10 Oct 2019 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 October 2025Small company accountsNot audited

Total equity

−£584k

Down £125k from −£459k

Cash at bank

£512

−100% from £113k

Employees (average)

2

−67% from 6

Owed within a year

£605k

−1.3% from £613k

Total equity is negative: on its last balance sheet the company owed £584k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12254060. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pose AR’s history from the FCA register and Companies House, newest first.

2025

4 December 2025

  • Became an introducer appointed representative
  • Began trading as "Hero"

FCA register

2022

11 October 2022

  • Nadia Ghassan Dickson became a part-owner (25–50% of shares)

Companies House

22 February 2022

  • V&T Investment Holdings Limited became a part-owner (25–50% of shares)

Companies House

2019

10 October 2019

  • Incorporated at Companies House
  • Iain Michael Dickson became a part-owner (25–50% of shares)
  • Iain Michael Dickson appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Pose AR

Other firms of the same type (insurance broker), nearest first.

In Witney

Alfred Insurance Brokers LimitedWitneyAppointed representativeJames Bason Wealth Management LimitedWitneyAppointed representativeKey Financial Solutions LimitedWitneyAppointed representativePremium Service LtdWitneyAppointed representativeA-Plan HoldingsWitneyAuthorisedSelf Assured Underwriting Agencies LimitedWitneyAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pose AR

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is Pose AR Limited FCA authorised?
Pose AR Limited (FRN 1045661) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Pose AR?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pose AR Limited (FRN 1045661) introduces customers to BEST RISK MANAGEMENT AND FINANCIAL SERVICE LIMITED (FRN 583497). Any regulated advice or arranging is done by the principal, not Pose AR. Example: if Pose AR refers you to a financial adviser, the advice should come from the principal firm, not from Pose AR itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pose AR’s phone number and website?
The FCA register lists the phone number 07841 332119 and the website gohero.io for Pose AR. If you were given different contact details, use these to check with the firm before going any further.
Is Pose AR a scam or clone?
Pose AR is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pose AR?
Protection works through Best Risk Management and Financial Service Limited, the principal firm responsible for Pose AR's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pose AR?
Companies House lists 3 people with significant control of Pose AR: Mr Iain Michael Dickson (25–50% of shares), Mrs Nadia Ghassan Dickson (25–50% of shares) and V&T Investment Holdings Limited (25–50% of shares).
Who runs Pose AR?
Companies House lists one director of Pose AR: Iain Michael Dickson.
How long has Pose AR been in business?
The company was formed on 10 October 2019.
What do Pose AR’s latest accounts show?
Its latest accounts, to 31 October 2025, show total equity of −£584k (down £125k from −£459k) and cash at bank of £512 (−100% from £113k).
Does Pose AR use any other names?
It trades as Hero.

Sources and links

The full report on Pose AR Limited

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