Premier Automotive Limited
Reference number: 485968
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 18 years
- Protected through the principal
- No FCA actions
- Active company since 1992
- Accounts filed up to 31 May 2025
Responsible principal firm
Itc Compliance Limited Reference number: 313486 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Premier Automotive Limited (FRN 485968) is an AR of Itc Compliance Limited (FRN 313486). When you use Premier Automotive's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Premier Automotive, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
COLLIERS GARAGE, Birch Lane, Dukinfield, Cheshire, SK16 5AP, United Kingdom
In the full report: 3 background checks
- When premier-car.co.uk first appeared online, and whether it can receive email
- What kind of line 0161 343 2216 is
- Who else gives the postcode SK16 5AP
Other names (12)
If you were contacted under any of these names, it is this firm.
- Isuzu Manchester Trading name: A name it trades under now.
- PBV Premier Kia Van Trading name: A name it trades under now.
- Premia Kia Van Trading name: A name it trades under now.
- Premier Isuzu Trading name: A name it trades under now.
- Premier Kia Trading name: A name it trades under now.
- Premier Kia PBV Trading name: A name it trades under now.
- Premier Mitsubishi Trading name: A name it trades under now.
- Premier Select Used Cars Trading name: A name it trades under now.
- Premier Suzuki Trading name: A name it trades under now.
- Premier Suzuki (Rochdale) Trading name: A name it trades under now.
- Premier Automotive Ltd Former name: A name it was registered under before.
- Premier Ssangyong Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Itc Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02706646 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 April 1992 (34 years old)
- Registered office
- Matches the FCA register address ✓
- Nature of business
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- Sale of new cars and light motor vehicles (SIC 45111)
- Sale of used cars and light motor vehicles (SIC 45112)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Lisa Jane Bird | Director | Feb 1970 | 14 Apr 1992 | None |
| David John Bird | Director | Jun 1963 | 25 Feb 1997 | None |
| Nigel Paul Bird | Director | May 1960 | 25 Feb 1997 | None |
| Benjamin Paul Bird | Director | Aug 1986 | 20 Dec 2016 | None |
| Jake Thomas Major-Bird | Director | Mar 1993 | 30 Oct 2025 | None |
In the full report: every company its directors have run
- Confirmation that these 5 directors run no other company
- All 7 people who have been directors, with their dates
Filed accounts and finances
Turnover
£54.1m
+1.4% from £53.4m
Profit before tax
£228k
From a loss of £34.9k
Net assets
£5.00m
−1.4% from £5.06m
Cash at bank
£294k
−58% from £694k
Turnover and profit
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 02706646. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Premier Automotive’s history from the FCA register and Companies House, newest first.
2018
29 March 2018
- Ronald Bird no longer has significant control
Companies House
2016
6 April 2016
- David John Bird became a part-owner (25–50% of shares)
- Lisa Jane Bird became a part-owner (25–50% of shares)
- Nigel Paul Bird became a part-owner (25–50% of shares)
- Ronald Bird gained significant control
Companies House
2014
20 October 2014
- Changed its registered name from "Premier Automotive Ltd"
FCA register
2008
11 July 2008
- Became an appointed representative
FCA register
1992
14 April 1992
- Incorporated at Companies House
Companies House
In the full report: all 27 events
- All 27 events in its history (8 shown here)
- Every director appointment and resignation: 7
Firms like Premier Automotive
Other firms of the same type (car dealer), nearest first.
In Dukinfield
Rightway Motors LtdDukinfieldAppointed representativeAwb Motor Company Denton LtdDukinfieldAuthorisedCheshire Motor Car Sales LimitedDukinfieldAuthorisedNorton Car Sales LimitedDukinfieldAuthorisedSK Vans LimitedDukinfieldAuthorised
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Premier Automotive
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 27 events in its history
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Frequently asked questions about this firm
Is Premier Automotive Limited FCA authorised?
Premier Automotive Limited (FRN 485968) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Premier Automotive?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Premier Automotive Limited (FRN 485968) is an AR of Itc Compliance Limited (FRN 313486). When you use Premier Automotive's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Premier Automotive, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Premier Automotive’s phone number and website?
The FCA register lists the phone number 0161 343 2216 and the website premier-car.co.uk for Premier Automotive. If you were given different contact details, use these to check with the firm before going any further.
Is Premier Automotive a scam or clone?
Premier Automotive is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Premier Automotive?
Protection works through Itc Compliance Limited, the principal firm responsible for Premier Automotive's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Premier Automotive?
Companies House lists 3 people with significant control of Premier Automotive: Mr David John Bird (25–50% of shares), Miss Lisa Jane Bird (25–50% of shares) and Mr Nigel Paul Bird (25–50% of shares). Before that, it was controlled by Mr Ronald Bird.
Who runs Premier Automotive?
Companies House lists 5 directors of Premier Automotive: Lisa Jane Bird, David John Bird, Nigel Paul Bird, Benjamin Paul Bird and Jake Thomas Major-Bird.
How long has Premier Automotive been in business?
The company was formed on 14 April 1992.
What do Premier Automotive’s latest accounts show?
Its latest accounts, to 31 May 2025, show turnover of £54.1m (+1.4% from £53.4m) and profit before tax of £228k (from a loss of £34.9k).
Does Premier Automotive use any other names?
It trades as Isuzu Manchester, PBV Premier Kia Van, Premia Kia Van, Premier Isuzu and Premier Kia, and 5 more names. It has previously used 2 other names: Premier Automotive Ltd and Premier Ssangyong.
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk