Preventdent Limited

Reference number: 843861

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When williamplacedental.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 8821 2830 is
  • Who else gives the postcode E3 5ED
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • William Place Dental Aesthetics Trading name
  • www.williamplacedental.co.uk Trading name
  • William Place Dental Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06727125
Company status
Active
Company type
Private limited company
Incorporated
17 October 2008 (18 years old)
Registered office
12 William Place, London, E3 5ED, England
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Lena Anand Saggar Director Mar 1967 20 Oct 2008 5 other companies
Seema Sharma (Dr) Director Jul 1967 20 Oct 2008 7 other companies
Seema Sharma (Dr) Secretary Not published 20 Oct 2008 7 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
10
closed down
3
went insolvent
1

In the full report: all 10 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 2 companies these 2 directors run together
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£106k

Up £101k from £5,598

Cash at bank

£164k

+182% from £58.3k

Employees (average)

14

Same as 14

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06727125. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Preventdent’s history from the FCA register and Companies House, newest first.

Key events (10) All events (24)

2019

12 July 2019

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2016

4 November 2016

  • Lena Vakil no longer has significant control
  • Preventdent Holdings Ltd took control (75–100% of shares)
  • Sabena Bhuiyan no longer has significant control
  • Seema Sharma no longer has significant control

Companies House

6 April 2016

  • Lena Vakil gained significant control
  • Sabena Bhuiyan gained significant control
  • Seema Sharma gained significant control

Companies House

2008

17 October 2008

  • Incorporated at Companies House

Companies House

In the full report: all 24 events

  • All 24 events in its history (10 shown here)
  • Every director appointment and resignation: 8
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Firms like Preventdent

Other firms of the same type (dental or medical practice), nearest first.

In London

Rethink Mental IllnessLondonAuthorisedSmile2impress LtdLondonAuthorisedA & B Dental LtdLondonAuthorisedAdvance Dental Health LimitedLondonAuthorisedAlign and Smile LimitedLondonAuthorisedAmerican Cosmetic Surgery LtdLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Preventdent

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 10 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 24 events in its history

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Frequently asked questions about this firm

Is Preventdent Limited FCA authorised?
Yes, Preventdent Limited (FRN 843861) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since July 2019 and works as a dental or medical practice. The FCA has placed no limits on its permissions.
What is Preventdent’s phone number and website?
The FCA register lists the phone number 020 8821 2830 and the website williamplacedental.co.uk for Preventdent. If you were given different contact details, use these to check with the firm before going any further.
Is Preventdent a scam or clone?
Preventdent is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Preventdent?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Preventdent handles your money, so check the specific product before you commit. You can also refer complaints about Preventdent to the Financial Ombudsman Service, free of charge.
Who owns Preventdent?
Preventdent is owned by Preventdent Holdings Ltd, which holds 75–100% of shares, since 4 November 2016. Before that, it was controlled by Dr Seema Sharma, Ms Lena Vakil and Dr Sabena Bhuiyan.
Who runs Preventdent?
Companies House lists 2 directors of Preventdent: Lena Anand Saggar and Seema Sharma (Dr).
How long has Preventdent been in business?
The company was formed on 17 October 2008, and has held its current FCA authorisation since July 2019.
What do Preventdent’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £106k (up £101k from £5,598) and cash at bank of £164k (+182% from £58.3k).
Does Preventdent use any other names?
It trades as William Place Dental Aesthetics and www.williamplacedental.co.uk. It has previously used the name William Place Dental.

Sources and links

The full report on Preventdent Limited

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