Prima Subsidiary Ltd

Reference number: 1031191

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Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When helloprima.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 3318 9745 is
  • Who else gives the postcode SE1 9LS
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Prima Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (4 permissions)
  • Arranging (bringing about) deals in investments
  • Credit Broking
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

Limits on what they may do

  • Not permitted to canvass off trade premises
    The firm is not permitted to canvass regulated borrower-lender-supplier agreements or regulated consumer hire agreements off trade premises

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 July 2020 (6 years old)
Registered office
Alto Building, 30 Stamford Street, London, SE1 9LS, United Kingdom
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Matteo Luischi Director Sep 1986 11 Mar 2026 None
George Stephen Ottathycal Kuruvilla Director Apr 1978 1 Jul 2026 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 6 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 December 2021Small company accountsAudited

Net assets

−£2.92m

Down £2.43m from −£490k

Cash at bank

£982k

+20% from £819k

Employees (average)

24

+300% from 6

Owed within a year

£250k

Up £233k from £17.0k

Net assets are negative: on its last balance sheet the company owed £2.92m more than it owned.

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12728615. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Prima Subsidiary’s history from the FCA register and Companies House, newest first.

2025

28 November 2025

  • Axa S.A became the majority owner (50–75% of shares)

Companies House

18 August 2025

  • Regulated by the FCA from this date
  • FCA imposed a requirement (Not permitted to canvass off trade premises)
  • Became authorised by the FCA

FCA register

2022

2 August 2022

  • Alberto Maria Genovese gave up control

Companies House

2020

9 July 2020

  • Alberto Maria Genovese took control (75–100% of shares)
  • Prima Assicurazioni S.P.A. gave up control

Companies House

8 July 2020

  • Incorporated at Companies House
  • Prima Assicurazioni S.P.A. took control (75–100% of shares)

Companies House

In the full report: all 22 events

  • All 22 events in its history (9 shown here)
  • Every director appointment and resignation: 10
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Firms connected to Prima Subsidiary

Other FCA-listed firms that share a director, phone number or address with Prima Subsidiary. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Prima Subsidiary

Other firms of the same type (insurance broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Prima Subsidiary

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 22 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Prima Subsidiary Ltd FCA authorised?
Yes, Prima Subsidiary Ltd (FRN 1031191) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since August 2025 and works as an insurance broker. The FCA has placed a limit on what it may do.
What is Prima Subsidiary’s phone number and website?
The FCA register lists the phone number 020 3318 9745 and the website helloprima.co.uk for Prima Subsidiary. If you were given different contact details, use these to check with the firm before going any further.
Is Prima Subsidiary a scam or clone?
Prima Subsidiary is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Prima Subsidiary?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Prima Subsidiary to the Financial Ombudsman Service, free of charge.
Who owns Prima Subsidiary?
Prima Subsidiary is owned by Axa S.A, which holds 50–75% of shares, 50–75% of votes and can appoint and remove the board, since 28 November 2025. Before that, it was controlled by Prima Assicurazioni S.P.A. and Mr Alberto Maria Genovese.
Who runs Prima Subsidiary?
Companies House lists 2 directors of Prima Subsidiary: Matteo Luischi and George Stephen Ottathycal Kuruvilla.
How long has Prima Subsidiary been in business?
The company was formed on 8 July 2020, and has held its current FCA authorisation since August 2025.
What do Prima Subsidiary’s latest accounts show?
Its latest accounts, to 31 December 2021, show net assets of −£2.92m (down £2.43m from −£490k) and cash at bank of £982k (+20% from £819k).
Does Prima Subsidiary use any other names?
It trades as Prima.

Sources and links

The full report on Prima Subsidiary Ltd

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