Primal Strength Limited

Reference number: 775844

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When primalstrength.com first appeared online, and whether it can receive email
  • What kind of line 0800 689 4021 is
  • Who else gives the postcode G1 3LB
Instant PDF download
Other names (1)

If you were contacted under any of these names, it is this firm.

  • The Fit Company Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Lend or arrange credit · Hire out goods to consumers No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Entering into Regulated Consumer Hire Agreements as owner
  • Exercising or having the right to exercise the owner's rights and duties under a regulated consumer hire agreement

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
15 April 2016 (10 years old)
Registered office
Unit 19 The Hatchery Ni, Antrim Enterprise Park, Antrim, BT41 1JZ, Northern Ireland
Nature of business
  • Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640)
  • specialised design activities (SIC 74100)

Directors and company secretaries

Name Role Born Appointed Other companies
Steven Rinaldi Director Aug 1983 3 Oct 2016 3 other companies
Euan Millar Director Mar 1993 22 Nov 2023 None
Steven Rinaldi Secretary Not published 3 Oct 2016 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
still active
3

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 7 people who have ever been directors, with their dates
Instant PDF download

Filed accounts and finances

Year to 30 April 2020Small company accountsNot audited

Net assets

£763k

No earlier figure to compare

Cash at bank

£1.43m

No earlier figure to compare

Employees (average)

15

No earlier figure to compare

Owed within a year

£1.43m

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company NI637831. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Primal Strength’s history from the FCA register and Companies House, newest first.

2021

18 June 2021

  • Atlas Project Bidco Limited took control (75–100% of shares)
  • Steven Rinaldi stopped being the majority owner

Companies House

2017

19 April 2017

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2016

3 October 2016

  • Steven Rinaldi became the majority owner (50–75% of shares)

Companies House

15 April 2016

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (6 shown here)
  • Every director appointment and resignation: 10
Instant PDF download

Firms like Primal Strength

Other firms of the same type (retailer), nearest first.

In Glasgow

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Primal Strength

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 21 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Primal Strength Limited FCA authorised?
Yes, Primal Strength Limited (FRN 775844) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2017 and works as a retailer. The FCA has placed no limits on its permissions.
What is Primal Strength’s phone number and website?
The FCA register lists the phone number 0800 689 4021 and the website primalstrength.com for Primal Strength. If you were given different contact details, use these to check with the firm before going any further.
Is Primal Strength a scam or clone?
Primal Strength is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Primal Strength?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Primal Strength handles your money, so check the specific product before you commit. You can also refer complaints about Primal Strength to the Financial Ombudsman Service, free of charge.
Who owns Primal Strength?
Primal Strength is owned by Atlas Project Bidco Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 18 June 2021. Before that, it was controlled by Mr Steven Rinaldi.
Who runs Primal Strength?
Companies House lists 2 directors of Primal Strength: Steven Rinaldi and Euan Millar.
How long has Primal Strength been in business?
The company was formed on 15 April 2016, and has held its current FCA authorisation since April 2017.
What do Primal Strength’s latest accounts show?
Its latest accounts, to 30 April 2020, show net assets of £763k (no earlier figure to compare) and cash at bank of £1.43m (no earlier figure to compare).
Does Primal Strength use any other names?
It has previously used the name The Fit Company.

Sources and links

The full report on Primal Strength Limited

£19.99 · Instant PDF download

Loading secure checkout…