Primo Moreton Limited

Reference number: 1035330

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

CORDON BLUE LTD Reference number: 843162 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • PRIMO MORETON LIMITED (FRN 1035330) is an AR of CORDON BLUE LTD (FRN 843162). When you use PRIMO MORETON's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from PRIMO MORETON, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When primo.dental first appeared online, and whether it can receive email
  • What kind of line 0151 372 4800 is
  • Who else gives the postcode CH46 9PZ
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Primo Dental Trading name
  • Primo Dental Wirral Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Cordon Blue Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14117447
Company status
Active
Company type
Private limited company
Incorporated
19 May 2022 (4 years old)
Registered office
Hazlemere, 70 Chorley New Road, Bolton, Lancashire, BL1 4BY, England
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Graham Corser Director Feb 1987 19 May 2022 5 other companies
Iain Gerard Donnelly Director Apr 1983 19 May 2022 11 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
12
still active
12
are FCA-registered
2

In the full report: all 12 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • The 4 companies these 2 directors run together
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Filed accounts and finances

Year to 30 November 2024Full accountsNot audited

Total equity

−£76.9k

−212% from £68.5k

Cash at bank

£22.3k

−19% from £27.4k

Owed within a year

£200k

+200% from £66.9k

Total equity is negative: on its last balance sheet the company owed £76.9k more than it owned.

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 14117447. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Primo Moreton’s history from the FCA register and Companies House, newest first.

Key events (7) All events (11)

2025

2 July 2025

  • Became an appointed representative

FCA register

2023

23 October 2023

  • Graham Corser stopped being a part-owner
  • Iain Gerard Donnelly stopped being a part-owner
  • Primo Holdco Limited took control (75–100% of shares)

Companies House

2022

19 May 2022

  • Incorporated at Companies House
  • Graham Corser became a part-owner (25–50% of shares)
  • Iain Gerard Donnelly became a part-owner (25–50% of shares)

Companies House

In the full report: all 11 events

  • All 11 events in its history (7 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Primo Moreton

Other FCA-listed firms that share a director, phone number or address with Primo Moreton. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
2

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (2)
  • Who links each one: the named directors, with dates
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Firms like Primo Moreton

Other firms of the same type (dental or medical practice), nearest first.

In Wirral

RLDP LimitedWirralAppointed representativeSs Consultants (N.w.) LtdWirralAppointed representativeWhite House Dental Practice Wirral LtdWirralAppointed representativeWirral Refresh Aesthetics LimitedWirralAppointed representativeZest Midwives LimitedWirralAppointed representativeUpton Dental Practice LimitedWirralAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Primo Moreton

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 12 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 11 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Primo Moreton Limited FCA authorised?
Primo Moreton Limited (FRN 1035330) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Primo Moreton?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Primo Moreton Limited (FRN 1035330) is an AR of CORDON BLUE LTD (FRN 843162). When you use Primo Moreton's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Primo Moreton, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Primo Moreton’s phone number and website?
The FCA register lists the phone number 0151 372 4800 and the website primo.dental for Primo Moreton. If you were given different contact details, use these to check with the firm before going any further.
Is Primo Moreton a scam or clone?
Primo Moreton is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Primo Moreton?
Protection works through Cordon Blue Ltd, the principal firm responsible for Primo Moreton's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Primo Moreton?
Primo Moreton is owned by Primo Holdco Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 23 October 2023. Before that, it was controlled by Mr Graham Corser and Mr Iain Gerard Donnelly.
Who runs Primo Moreton?
Companies House lists 2 directors of Primo Moreton: Graham Corser and Iain Gerard Donnelly.
How long has Primo Moreton been in business?
The company was formed on 19 May 2022.
What do Primo Moreton’s latest accounts show?
Its latest accounts, to 30 November 2024, show total equity of −£76.9k (−212% from £68.5k) and cash at bank of £22.3k (−19% from £27.4k).
Does Primo Moreton use any other names?
It trades as Primo Dental and Primo Dental Wirral.

Sources and links

The full report on Primo Moreton Limited

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