Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2013
- Accounts filed up to 31 May 2026
Responsible principal firm
TRADEHELP LTD Reference number: 697812 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Priory Heating Ltd (FRN 808030) introduces customers to TRADEHELP LTD (FRN 697812). Any regulated advice or arranging is done by the principal, not Priory Heating.
- Example: if Priory Heating refers you to a financial adviser, the advice should come from the principal firm, not from Priory Heating itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1 Cricklade Court, Cricklade Street, Swindon, Wiltshire, SN1 3EY, United Kingdom
In the full report: 3 background checks
- When prioryheating.co.uk first appeared online, and whether it can receive email
- What kind of line 01793 781406 is
- Who else gives the postcode SN1 3EY
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Tradehelp Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08523743 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 May 2013 (13 years old)
- Registered office
- 1 Cricklade Court Cricklade Street, Old Town, Swindon, Wiltshire, SN1 3EY, England
- Nature of business
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- Plumbing, heat and air-conditioning installation (SIC 43220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Hermina Elizabeth Van Zyl | Director | Jan 1981 | 10 May 2013 | None |
| Jeanette Smit | Director | Jan 1978 | 31 Jan 2022 | None |
| Jeanette Smit | Secretary | Not published | 20 Nov 2014 | – |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
- All 3 people who have been directors, with their dates
Filed accounts and finances
Net assets
£118k
+25% from £94.4k
Cash at bank
£149k
−7% from £161k
Employees (average)
3
Same as 3
Owed within a year
£116k
+9.1% from £106k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 08523743. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Priory Heating’s history from the FCA register and Companies House, newest first.
2022
31 January 2022
- Jeanette Smit became a part-owner (25–50% of shares)
- Oliver Elvin Royall stopped being a part-owner
Companies House
2018
1 May 2018
- Became an introducer appointed representative
FCA register
2017
1 March 2017
- Oliver Elvin Royall became a part-owner (25–50% of shares)
Companies House
2016
6 April 2016
- Hermina Elizabeth Van Zyl became a part-owner (25–50% of shares)
Companies House
2013
10 May 2013
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 4
Firms like Priory Heating
Other firms of the same type (home improvement or trades), nearest first.
In Swindon
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Priory Heating
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 10 events in its history
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Frequently asked questions about this firm
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How long has Priory Heating been in business?
What do Priory Heating’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk