Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 19 years
- Protected through the principal
- No FCA actions
- Active company since 2008
- Accounts filed up to 31 January 2025
Responsible principal firm
Health Net Services Limited Reference number: 312313 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Proactive Medical & Life Ltd (FRN 466073) is an AR of Health Net Services Limited (FRN 312313). When you use Proactive Medical & Life's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Proactive Medical & Life, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
30 Groasvenor Road, Borehamwood, Herts, WD6 1BT, United Kingdom
In the full report: 3 background checks
- When proactiveinsurance.co.uk first appeared online, and whether it can receive email
- What kind of line 020 8207 7394 is
- Who else gives the postcode WD6 1BT
Other names (3)
If you were contacted under any of these names, it is this firm.
- Peter Lurie Former name: A name it was registered under before.
- Proactive Medical & Life Former name: A name it was registered under before.
- Protactive Medical & Life Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Health Net Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 06483379 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 24 January 2008 (18 years old)
- Registered office
- C/O Pollock Accounting, 3 - 4 Sentinel Square, London, NW4 2EL, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Peter Marc Lurie | Director | Feb 1975 | 24 Jan 2008 | 6 other companies |
| Lucy Harriet Lurie | Director | Jan 1977 | 13 Feb 2026 | 2 other companies |
| Lucy Lurie | Secretary | Not published | 24 Jan 2008 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 6
- closed down
- 4
- run together
- 2
In the full report: all 6 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 2 directors run together
Filed accounts and finances
Net assets
£116k
−8.1% from £126k
Employees (average)
3
Same as 3
Owed within a year
£21.1k
−23% from £27.4k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 06483379. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Proactive Medical & Life’s history from the FCA register and Companies House, newest first.
2021
21 January 2021
- Lucy Harriet Lurie became a part-owner (25–50% of shares)
Companies House
2016
6 April 2016
- Peter Marc Lurie became a part-owner (25–50% of shares)
Companies House
2009
22 June 2009
- Changed its registered name from "Proactive Medical & Life"
FCA register
2008
24 January 2008
- Incorporated at Companies House
Companies House
4 January 2008
- Changed its registered name from "Peter Lurie"
FCA register
2007
30 March 2007
- Became an appointed representative
FCA register
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 2
Firms like Proactive Medical & Life
Other firms of the same type (insurance broker), nearest first.
In Borehamwood
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Proactive Medical & Life
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 6 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 10 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk