Pure Financial Consultants Ltd

Reference number: 991677

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Connect IFA Ltd Reference number: 441505 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Pure Financial Consultants Ltd (FRN 991677) is an AR of Connect IFA Ltd (FRN 441505). When you use Pure Financial Consultants's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Pure Financial Consultants, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When purefc.co.uk first appeared online, and whether it can receive email
  • What kind of line 07553 475721 is
  • Who else gives the postcode NE5 2QR
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Connect IFA Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
14445148
Company status
Active
Company type
Private limited company
Incorporated
26 October 2022 (4 years old)
Registered office
1 Nafferton Place, Newcastle Upon Tyne, NE5 2QR, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Shamsul Wahid Director Jan 1986 26 Oct 2022 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 March 2025Micro-entity accountsNot audited

Total equity

−£4,126

Down £2,467 from −£1,659

Employees (average)

1

Same as 1

Owed within a year

£4,373

−26% from £5,933

Total equity is negative: on its last balance sheet the company owed £4,126 more than it owned.

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 14445148. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pure Financial Consultants’s history from the FCA register and Companies House, newest first.

2023

10 February 2023

  • Became an appointed representative

FCA register

2022

26 October 2022

  • Incorporated at Companies House
  • Shamsul Wahid took control (75–100% of shares)
  • Shamsul Wahid appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Pure Financial Consultants

Other firms of the same type (mortgage adviser or broker), nearest first.

In the Newcastle (NE) postcode area

1-2-1 Mortgages LtdSouth ShieldsAppointed representativeA Vickers LtdNewcastle Upon TyneAppointed representativeAdlam Financial LimitedBoldenAppointed representativeAlex HayesNewcastle upon TyneAppointed representativeArissa Financial ManagementNewcastle upon TyneAppointed representativeBell Mortgage Solutions LtdGatesheadAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pure Financial Consultants

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • All 4 events in its history

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Frequently asked questions about this firm

Is Pure Financial Consultants Ltd FCA authorised?
Pure Financial Consultants Ltd (FRN 991677) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Pure Financial Consultants?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Pure Financial Consultants Ltd (FRN 991677) is an AR of Connect IFA Ltd (FRN 441505). When you use Pure Financial Consultants's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Pure Financial Consultants, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pure Financial Consultants’ phone number and website?
The FCA register lists the phone number 07553 475721 and the website purefc.co.uk for Pure Financial Consultants. If you were given different contact details, use these to check with the firm before going any further.
Is Pure Financial Consultants a scam or clone?
Pure Financial Consultants is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pure Financial Consultants?
Protection works through Connect IFA Ltd, the principal firm responsible for Pure Financial Consultants's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pure Financial Consultants?
Companies House lists one person with significant control of Pure Financial Consultants: Mr Shamsul Wahid (75–100% of shares).
Who runs Pure Financial Consultants?
Companies House lists one director of Pure Financial Consultants: Shamsul Wahid.
How long has Pure Financial Consultants been in business?
The company was formed on 26 October 2022.
What do Pure Financial Consultants’ latest accounts show?
Its latest accounts, to 31 March 2025, show total equity of −£4,126 (down £2,467 from −£1,659).

Sources and links

The full report on Pure Financial Consultants Ltd

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