Pure Homes Solar Limited

Reference number: 1053560

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for under a year
Protected through the principal
No FCA actions
Active company since 2026
1 thing worth a closer look in the background checks

Responsible principal firm

HTG Finance Limited Reference number: 825534 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Pure Homes Solar Limited (FRN 1053560) introduces customers to HTG Finance Limited (FRN 825534). Any regulated advice or arranging is done by the principal, not Pure Homes Solar.
Example: if Pure Homes Solar refers you to a financial adviser, the advice should come from the principal firm, not from Pure Homes Solar itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

purehomes.uk (opens in a new tab)
Phone number

01604 908492
Address

Suite 1A, 34 West Street, Retford, Nottinghamshire, DN22 6ES, United Kingdom

In the full report: 3 background checks, 1 thing worth a closer look

When purehomes.uk first appeared online, and whether it can receive email
What kind of line 01604 908492 is
Who else gives the postcode DN22 6ES

FCA permissions and consumer protection

Protection through the principal firm
Protection works through HTG Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 16966996 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 16 January 2026 (less than a year old)
Registered office: Suite 1a 34 West Street, Retford, Nottinghamshire, DN22 6ES, England
Nature of business: Electrical installation (SIC 43210)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Paula Elizabeth Parker-Bastow	Director	Oct 1967	16 Jan 2026	2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 2
closed down: 2

In the full report: all 2 companies, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
Any that went into liquidation or administration

Key dates in its history

Pure Homes Solar’s history from the FCA register and Companies House, newest first.

2026

21 March 2026

Became an introducer appointed representative

FCA register

16 January 2026

Incorporated at Companies House
Paula Elizabeth Parker-Bastow took control (75–100% of shares)
Paula Elizabeth Parker-bastow appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Pure Homes Solar

Other firms of the same type (home improvement or trades), nearest first.

In Retford

Allen’s plumbing and heating ltdRetfordAppointed representative D.Adams Plumbers LimitedRetfordAppointed representative Puraflow Renewables LtdRetfordAuthorised Taggas LtdRetfordAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pure Homes Solar

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

2 other companies its directors have run, named
3 background checks on its contact details, 1 flagged
All 4 events in its history

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Frequently asked questions about this firm

Is Pure Homes Solar Limited FCA authorised?

Pure Homes Solar Limited (FRN 1053560) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Pure Homes Solar?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pure Homes Solar Limited (FRN 1053560) introduces customers to HTG Finance Limited (FRN 825534). Any regulated advice or arranging is done by the principal, not Pure Homes Solar. Example: if Pure Homes Solar refers you to a financial adviser, the advice should come from the principal firm, not from Pure Homes Solar itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Pure Homes Solar’s phone number and website?

The FCA register lists the phone number 01604 908492 and the website purehomes.uk for Pure Homes Solar. If you were given different contact details, use these to check with the firm before going any further.

Is Pure Homes Solar a scam or clone?

Pure Homes Solar is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Pure Homes Solar?

Protection works through HTG Finance Limited, the principal firm responsible for Pure Homes Solar's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Pure Homes Solar?

Companies House lists one person with significant control of Pure Homes Solar: Ms Paula Elizabeth Parker-Bastow (75–100% of shares).

Who runs Pure Homes Solar?

Companies House lists one director of Pure Homes Solar: Paula Elizabeth Parker-Bastow.

How long has Pure Homes Solar been in business?

The company was formed on 16 January 2026.

Sources and links

Its entry on the FCA register register.fca.org.uk
Its Companies House record gov.uk
Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
Report a scam to the FCA fca.org.uk