Pure Leisure Group Limited

Reference number: 456422

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Pure Leisure Group Limited (FRN 456422) introduces customers to Plum Underwriting Limited (FRN 309166). Any regulated advice or arranging is done by the principal, not Pure Leisure Group.
  • Example: if Pure Leisure Group refers you to a financial adviser, the advice should come from the principal firm, not from Pure Leisure Group itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pure-leisure.co.uk first appeared online, and whether it can receive email
  • What kind of line 01766 540219 is
  • Who else gives the postcode LA5 9RN
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Other names (25)

If you were contacted under any of these names, it is this firm.

  • Borwick Lakes Holiday Park Trading name: A name it trades under now.
  • Bowland Lakes Leisure Village Trading name: A name it trades under now.
  • Bridlington Links Golf & Leisure Village Trading name: A name it trades under now.
  • Coniston View Trading name: A name it trades under now.
  • Crook O’Lune Trading name: A name it trades under now.
  • Fell End Holiday Park Trading name: A name it trades under now.
  • Hall More Holiday Park Trading name: A name it trades under now.
  • Lakesway Holiday Home and Lodge Park Trading name: A name it trades under now.
  • Loch Ness Highland Lodges Trading name: A name it trades under now.
  • Loch Ness Highland Resort Trading name: A name it trades under now.
  • Loch Ness Lodge Retreat Trading name: A name it trades under now.
  • Lowther Holiday Park Trading name: A name it trades under now.
  • Mains of Taymouth Country Estate & Golf Course Trading name: A name it trades under now.
  • Silverhill Caravan Park Trading name: A name it trades under now.
  • Six Arches Caravan Park Trading name: A name it trades under now.
  • South Lakeland Leisure Village Trading name: A name it trades under now.
  • The Villa Fishery & Caravan Park Trading name: A name it trades under now.
  • The Yealands Trading name: A name it trades under now.
  • Trawsfynydd Holiday Village Trading name: A name it trades under now.
  • Tydd St Giles Golf and Country Club Trading name: A name it trades under now.
  • Pure Leisure Group Ltd Former name: A name it was registered under before.
  • Cockerham Sands Country Park Former trading name: A name it used to trade under.
  • Docker Holiday Park Former trading name: A name it used to trade under.
  • Primrose Bank Caravan Park Former trading name: A name it used to trade under.
  • Tydd St Giles Golf & Leisure Complex Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Plum Underwriting Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
27 April 2004 (22 years old)
Registered office
South Lakeland House, Main A6 Yealand Redmayne, Carnforth, Lancashire, LA5 9RN
Nature of business
  • Activities of other holding companies not elsewhere classified (SIC 64209)

Directors and company secretaries

Name Role Born Appointed Other companies
Matthew David Morphet Director May 1974 1 Aug 2014 1 other company
John Charles Morphet Director Nov 1954 10 Oct 2018 26 other companies
Boyd St John Stott Director Dec 1962 1 Jul 2019 29 other companies
Sheridan Jayne Burke Director Aug 1965 10 Aug 2021 4 other companies
Dean Simon Alston Director Jul 1987 20 Oct 2022 50 other companies

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
63
closed down
2
are FCA-registered
13

In the full report: all 63 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 13 on the FCA register, including 6 no longer authorised
  • The 42 companies these 5 directors run together
  • All 24 people who have ever been directors, with their dates
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Key dates in its history

Pure Leisure Group’s history from the FCA register and Companies House, newest first.

2022

1 September 2022

  • Changed its registered name from "Pure Leisure Group Ltd"

FCA register

2016

6 April 2016

  • John Charles Morphet took control (75–100% of shares)

Companies House

2006

24 August 2006

  • Became an introducer appointed representative

FCA register

2004

27 April 2004

  • Incorporated at Companies House

Companies House

In the full report: all 71 events

  • All 71 events in its history (4 shown here)
  • Every director appointment and resignation: 39
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Firms connected to Pure Leisure Group

Other FCA-listed firms that share a director, phone number or address with Pure Leisure Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
12
share a director
12
share its postcode
5

In the full report: all 12 connected firms, named

  • How each is linked: shared directors (12), the same postcode (5)
  • Who links each one: the named directors, with dates
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Firms like Pure Leisure Group

Other firms of the same type (insurance broker), nearest first.

In Carnforth

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pure Leisure Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 63 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 71 events in its history
  • 12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Pure Leisure Group Limited FCA authorised?
Pure Leisure Group Limited (FRN 456422) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Pure Leisure Group?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Pure Leisure Group Limited (FRN 456422) introduces customers to Plum Underwriting Limited (FRN 309166). Any regulated advice or arranging is done by the principal, not Pure Leisure Group. Example: if Pure Leisure Group refers you to a financial adviser, the advice should come from the principal firm, not from Pure Leisure Group itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Pure Leisure Group’s phone number and website?
The FCA register lists the phone number 01766 540219 and the website pure-leisure.co.uk/parks/trawsfynydd-leisure-village for Pure Leisure Group. If you were given different contact details, use these to check with the firm before going any further.
Is Pure Leisure Group a scam or clone?
Pure Leisure Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pure Leisure Group?
Protection works through Plum Underwriting Limited, the principal firm responsible for Pure Leisure Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Pure Leisure Group?
Companies House lists one person with significant control of Pure Leisure Group: Mr John Charles Morphet (75–100% of shares).
Who runs Pure Leisure Group?
Companies House lists 5 directors of Pure Leisure Group: Matthew David Morphet, John Charles Morphet, Boyd St John Stott, Sheridan Jayne Burke and Dean Simon Alston.
How long has Pure Leisure Group been in business?
The company was formed on 27 April 2004.
Does Pure Leisure Group use any other names?
It trades as Borwick Lakes Holiday Park, Bowland Lakes Leisure Village, Bridlington Links Golf & Leisure Village, Coniston View and Crook O’Lune, and 15 more names. It has previously used 5 other names, including Pure Leisure Group Ltd, Cockerham Sands Country Park and Docker Holiday Park.

Sources and links

The full report on Pure Leisure Group Limited

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