Pure Protection Ltd

Reference number: 560298

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When pure-protection.co.uk first appeared online, and whether it can receive email
  • What kind of line 07717 170979 is
  • Who else gives the postcode TA2 6BJ
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Other names (12)

If you were contacted under any of these names, it is this firm.

  • Clever Duck Insurance Advice Trading name
  • Connect 2 Protect Trading name
  • Duck & Cover Insurance Advice Trading name
  • goinsureme Trading name
  • Paragon Life Trading name
  • Price Insurance Services Trading name
  • Pure Protect Life Trading name
  • www.group-life.co.uk Trading name
  • www.protection-insurance.co.uk Trading name
  • Prima Protect Former trading name
  • Protect your health uk Former trading name
  • Woodhall Newton Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Credit Broking
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07544206
Company status
Active
Company type
Private limited company
Incorporated
28 February 2011 (15 years old)
Registered office
Ash Lodge, Bindon Road, Taunton, TA2 6BJ, England
Nature of business
  • Life insurance (SIC 65110)

Directors and company secretaries

Name Role Born Appointed Other companies
Mary Elizabeth Arnott Director Sep 1973 28 Feb 2011 None
Marcus Sharif Director Apr 1976 1 Jan 2013 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
closed down
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 28 February 2025Small company accountsNot audited

Net assets

£219k

−2.7% from £225k

Cash at bank

£70.2k

No earlier figure to compare

Employees (average)

4

−56% from 9

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07544206. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Pure Protection’s history from the FCA register and Companies House, newest first.

Key events (6) All events (30)

2016

7 April 2016

  • Marcus Sharif became a part-owner (25–50% of shares)

Companies House

6 April 2016

  • Mary Elizabeth Arnott became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2011

4 October 2011

  • Became authorised by the FCA

FCA register

12 July 2011

  • Regulated by the Financial Services Authority from this date

FCA register

28 February 2011

  • Incorporated at Companies House

Companies House

In the full report: all 30 events

  • All 30 events in its history (6 shown here)
  • Every director appointment and resignation: 6
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Firms like Pure Protection

Other firms of the same type (insurance broker), nearest first.

In Taunton

Lloyd & Whyte Community Broking LtdTauntonAuthorisedLloyd & Whyte LimitedTauntonAuthorisedTownley Insurance Brokers LimitedTauntonAuthorisedWellness Health and Protection LimitedTauntonAuthorisedWPA Healthcare Practice PLCTauntonAuthorisedGoss Health LtdTauntonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Pure Protection

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 30 events in its history

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Frequently asked questions about this firm

Is Pure Protection Ltd FCA authorised?
Yes, Pure Protection Ltd (FRN 560298) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2011 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Pure Protection’s phone number and website?
The FCA register lists the phone number 07717 170979 and the website pure-protection.co.uk for Pure Protection. If you were given different contact details, use these to check with the firm before going any further.
Is Pure Protection a scam or clone?
Pure Protection is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Pure Protection?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Pure Protection to the Financial Ombudsman Service, free of charge.
Who owns Pure Protection?
Companies House lists 2 people with significant control of Pure Protection: Mr Marcus Sharif (25–50% of shares) and Mrs Mary Elizabeth Arnott (25–50% of shares).
Who runs Pure Protection?
Companies House lists 2 directors of Pure Protection: Mary Elizabeth Arnott and Marcus Sharif.
How long has Pure Protection been in business?
The company was formed on 28 February 2011, and has held its current FCA authorisation since October 2011.
What do Pure Protection’s latest accounts show?
Its latest accounts, to 28 February 2025, show net assets of £219k (−2.7% from £225k) and cash at bank of £70.2k (no earlier figure to compare).
Does Pure Protection use any other names?
It trades as Clever Duck Insurance Advice, Connect 2 Protect, Duck & Cover Insurance Advice, goinsureme and Paragon Life, and 4 more names. It has previously used 3 other names: Prima Protect, Protect your health uk and Woodhall Newton.

Sources and links

The full report on Pure Protection Ltd

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