Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 30 June 2021
Responsible principal firm
Switcha Limited Reference number: 828963 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- REED LEARNING LIMITED (FRN 1018233) introduces customers to Switcha Limited (FRN 828963). Any regulated advice or arranging is done by the principal, not REED LEARNING.
- Example: if REED LEARNING refers you to a financial adviser, the advice should come from the principal firm, not from REED LEARNING itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Academy Court, 94 Chancery Lane, London, Camden, WC2A 1DT, United Kingdom
In the full report: 3 background checks
- When reed.com first appeared online, and whether it can receive email
- What kind of line 020 7932 2760 is
- Who else gives the postcode WC2A 1DT
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Switcha Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11359910 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 May 2018 (8 years old)
- Registered office
- Academy Court, 94 Chancery Lane, London, WC2A 1DT, England
- Nature of business
-
- Management consultancy activities other than financial management (SIC 70229)
- Other education not elsewhere classified (SIC 85590)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Andrew Reed | Director | Apr 1963 | 20 Jul 2021 | 66 other companies |
| Pierre Philippe Vangrevelynghe | Director | Jul 1983 | 20 Jul 2021 | 4 other companies |
| Lee Winton Richards | Director | Sep 1973 | 24 Jul 2025 | 5 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 67
- closed down
- 40
- is FCA-registered
- 1
In the full report: all 67 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 5 companies these 3 directors run together
- All 8 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£52.0k
−18% from £63.4k
Cash at bank
£98.9k
+25% from £79.2k
Employees (average)
23
Same as 23
Owed within a year
£459k
−8.4% from £501k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11359910. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Reed Learning’s history from the FCA register and Companies House, newest first.
2024
16 August 2024
- Became an introducer appointed representative
FCA register
2021
20 July 2021
- Board replaced: both directors left and 3 new directors took over
- Heather Margaret Watson stopped being a part-owner
- James Andrew Reed gained significant control
- Melanie Joy Martin stopped being a part-owner
- Reed Learning (Holdings) Limited took control (75–100% of shares)
Companies House
2018
14 May 2018
- Incorporated at Companies House
- Heather Margaret Watson became a part-owner (25–50% of shares)
- Melanie Joy Martin became a part-owner (25–50% of shares)
Companies House
In the full report: all 22 events
- All 22 events in its history (9 shown here)
- Every director appointment and resignation: 13
Firms connected to Reed Learning
Other FCA-listed firms that share a director, phone number or address with Reed Learning. A link shows who the firm is tied to, not whether either can be trusted.
- past link
- 1
In the full report: all 0 connected firms, named
- 1 past link through former directors
Firms like Reed Learning
Other firms of the same type (credit broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Reed Learning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 67 other companies its directors have run, named
- 3 background checks on its contact details
- All 22 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk