Rooted Finance Limited

Reference number: 627716

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When rootedfinance.org.uk first appeared online, and whether it can receive email
  • What kind of line 020 3475 8811 is
  • Who else gives the postcode E2 9DA
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Rooted Money Advice Trading name: A name it trades under now.
  • Fair Money Advice Former name: A name it was registered under before.
  • FMAUK Limited Former name: A name it was registered under before.
  • Fair Money Advice (FMA) Former trading name: A name it used to trade under.

The firm, by virtue of its constitution or any enactment, must be:(i) required (after payment of outgoings) to apply the whole of its income and any capital it expends for charitable or public purposes, and (ii) prohibited from directly or indirectly distributing amongst its members any part of its assets (otherwise than for charitable or public purposes); And the firm must not have any associate (other than a not-for profit debt advice body) which carries on debt adjusting or debt counselling or providing credit information services.)

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Debt Adjusting
  • Debt-counselling
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private company limited by guarantee
Incorporated
26 March 2010 (16 years old)
Registered office
The Green House, Unit 4.6 244- 254 Cambridge Heath Road, London, E2 9DA, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Amanda Jane Scott Director Nov 1971 1 Feb 2020 1 other company
Erik James Porter Director Nov 1978 12 Aug 2022 10 other companies
Muna Mohamed Rashid Yassin Director Nov 1976 13 Nov 2024 3 other companies
Victoria Tutt Director May 1982 27 Feb 2025 None
Sope Otulana Director Jul 1985 3 Jul 2025 None
Montserrat Tojeiro Director Oct 1973 26 Nov 2025 None
Guillaume Benjamin Foucaud Director Mar 1982 22 Apr 2026 2 other companies
Muna Mohamed Rashid Yassin Secretary Not published 26 Mar 2010 –

Other companies run by these 7 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
16
closed down
6
are FCA-registered
2

In the full report: all 16 companies, named

  • What each company does, and whether it is still trading
  • Which of these 7 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • All 19 people who have ever been directors, with their dates
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Key dates in its history

Rooted Finance’s history from the FCA register and Companies House, newest first.

2024

26 June 2024

  • Amanda Jane Scott no longer has significant control
  • Jennifer Christine Rose Page no longer has significant control
  • Rachel Elizabeth Bentley no longer has significant control

Companies House

2023

4 April 2023

  • Changed its registered name from "FMAUK Limited"

FCA register

2022

26 August 2022

  • Changed its registered name from "Fair Money Advice"

FCA register

11 August 2022

  • Amanda Jane Scott gained significant control
  • East End Fair Finance (Fair Finance) no longer has significant control
  • Jennifer Christine Rose Page gained significant control
  • Rachel Elizabeth Bentley gained significant control

Companies House

2016

7 April 2016

  • East End Fair Finance (Fair Finance) gained significant control

Companies House

2014

8 July 2014

  • Regulated by the FCA from this date

FCA register

1 April 2014

  • FCA imposed a requirement (Not for profit firm)
  • Became authorised by the FCA

FCA register · Companies House

2010

26 March 2010

  • Incorporated at Companies House

Companies House

In the full report: all 51 events

  • All 51 events in its history (14 shown here)
  • Every director appointment and resignation: 33
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Firms connected to Rooted Finance

Other FCA-listed firms that share a director, phone number or address with Rooted Finance. A link shows who the firm is tied to, not whether either can be trusted.

past links
2

In the full report: all 0 connected firms, named

  • 2 past links through former directors
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Firms like Rooted Finance

Other firms of the same type (debt advice or management), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Rooted Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 16 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 51 events in its history

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Frequently asked questions about this firm

Is Rooted Finance Limited FCA authorised?
Yes, Rooted Finance Limited (FRN 627716) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2014 and works as a debt advice or management. The FCA has placed no limits on its permissions.
What is Rooted Finance’s phone number and website?
The FCA register lists the phone number 020 3475 8811 and the website rootedfinance.org.uk for Rooted Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Rooted Finance a scam or clone?
Rooted Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Rooted Finance?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Rooted Finance handles your money, so check the specific product before you commit. You can also refer complaints about Rooted Finance to the Financial Ombudsman Service, free of charge.
Who owns Rooted Finance?
Companies House lists no one with significant control of Rooted Finance now. Before that, it was controlled by Ms Jennifer Christine Rose Page, Ms Rachel Elizabeth Bentley and Ms Amanda Jane Scott.
Who runs Rooted Finance?
Companies House lists 7 directors of Rooted Finance: Amanda Jane Scott, Erik James Porter, Muna Mohamed Rashid Yassin, Victoria Tutt, Sope Otulana, Montserrat Tojeiro and 1 more.
How long has Rooted Finance been in business?
The company was formed on 26 March 2010, and has held its current FCA authorisation since April 2014.
Does Rooted Finance use any other names?
It trades as Rooted Money Advice. It has previously used 3 other names: Fair Money Advice, FMAUK Limited and Fair Money Advice (FMA).

Sources and links

The full report on Rooted Finance Limited

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