Sales Assistance Limited

Reference number: 728770

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When auto100.co.uk first appeared online, and whether it can receive email
  • What kind of line 01623 513643 is
  • Who else gives the postcode NG17 2HU
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Auto100.co.uk Trading name: A name it trades under now.
  • Auto100 Oxford Former trading name: A name it used to trade under.
  • Auto200.co.uk Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
18 July 2002 (24 years old)
Registered office
Units 1 & 2, Blackwell Road Huthwaite, Sutton-In-Ashfield, Nottinghamshire, NG17 2RF
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)

Directors and company secretaries

Name Role Born Appointed Other companies
Andrea Lorraine Smith Director Oct 1963 18 Jul 2002 None
Christopher Richard Smith Director Jul 1958 18 Jul 2002 1 other company
Matthew Christopher Smith Director Oct 1986 11 Sep 2014 3 other companies
James Michael Smith Director Jun 1991 11 Sep 2014 2 other companies
Timothy John Hulbert Director Jun 1979 12 Jun 2017 1 other company
Joanne Robinson Secretary Not published 15 Dec 2020 –

Other companies run by these 5 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
1
run together
2

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 5 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 5 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 July 2025Full accountsAudited

Turnover

£141.6m

+24% from £113.8m

Profit before tax

£3.42m

+30% from £2.63m

Net assets

£9.44m

+27% from £7.42m

Cash at bank

£4.33m

+49% from £2.91m

Turnover and profit

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • Both charts, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04489650. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Sales Assistance’s history from the FCA register and Companies House, newest first.

2019

26 November 2019

  • Matthew Christopher Smith became a part-owner (25–50% of shares)
  • Matthew Christopher Smith stopped being a part-owner

Companies House

2016

6 April 2016

  • Andrea Lorraine Smith became a part-owner (25–50% of shares)
  • Christopher Richard Smith became a part-owner (25–50% of shares)

Companies House

13 February 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2002

18 July 2002

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (7 shown here)
  • Every director appointment and resignation: 7
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Firms like Sales Assistance

Other firms of the same type (car dealer), nearest first.

In Sutton-in-Ashfield

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Sales Assistance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 21 events in its history

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Frequently asked questions about this firm

Is Sales Assistance Limited FCA authorised?
Yes, Sales Assistance Limited (FRN 728770) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2016 and works as a car dealer. The FCA has placed no limits on its permissions.
What is Sales Assistance’s phone number and website?
The FCA register lists the phone number 01623 513643 and the website auto100.co.uk for Sales Assistance. If you were given different contact details, use these to check with the firm before going any further.
Is Sales Assistance a scam or clone?
Sales Assistance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Sales Assistance?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Sales Assistance handles your money, so check the specific product before you commit. You can also refer complaints about Sales Assistance to the Financial Ombudsman Service, free of charge.
Who owns Sales Assistance?
Companies House lists 2 people with significant control of Sales Assistance: Mr Christopher Richard Smith (25–50% of shares) and Mrs Andrea Lorraine Smith (25–50% of shares). Before that, it was controlled by Mr Matthew Christopher Smith.
Who runs Sales Assistance?
Companies House lists 5 directors of Sales Assistance: Andrea Lorraine Smith, Christopher Richard Smith, Matthew Christopher Smith, James Michael Smith and Timothy John Hulbert.
How long has Sales Assistance been in business?
The company was formed on 18 July 2002, and has held its current FCA authorisation since February 2016.
What do Sales Assistance’s latest accounts show?
Its latest accounts, to 31 July 2025, show turnover of £141.6m (+24% from £113.8m) and profit before tax of £3.42m (+30% from £2.63m).
Does Sales Assistance use any other names?
It trades as Auto100.co.uk. It has previously used 2 other names: Auto100 Oxford and Auto200.co.uk.

Sources and links

The full report on Sales Assistance Limited

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