No longer an appointed representative
This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 16 January 2020.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Last known website
westmidlandselectricalsuperstore.com
-
Last known phone number
0121 505 6108
-
Last known address
2-4 Upper High Street, Wednesbury, West Midlands, WS10 7HF, United Kingdom
In the full report: 3 background checks
- When westmidlandselectricalsuperstore.com first appeared online, and whether it can receive email
- What kind of line 0121 505 6108 is
- Who else gives the postcode WS10 7HF
Other names (1)
If you were contacted under any of these names, it is this firm.
- West Midlands Electrical Trading name: A name it trades under now.
Past FCA permissions and consumer protection
- The record is closedCover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
FCA disciplinary action and complaints
No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07943715 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 9 February 2012 (14 years old)
- Registered office
- Matches the FCA register address ✓
- Nature of business
-
- Retail sale of electrical household appliances in specialised stores (SIC 47540)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Hardip Singh | Director | Jul 1987 | 9 Feb 2012 | None |
| Surinder Singh | Director | Oct 1962 | 9 Feb 2012 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£103k
+29% from £79.7k
Cash at bank
£7,818
−74% from £29.5k
Employees (average)
6
+20% from 5
Owed within a year
£635k
−3.7% from £660k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07943715. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sarai’s history from the FCA register and Companies House, newest first.
2020
16 January 2020
- Stopped being an appointed representative
FCA register
2016
1 July 2016
- Hardip Singh gained significant control
Companies House
2012
9 February 2012
- Incorporated at Companies House
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 2
Firms like Sarai
Other firms of the same type (retailer), nearest first.
In the Walsall (WS) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sarai
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 6 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Sarai Limited FCA authorised?
Is Sarai a scam or clone?
Is my money safe with Sarai?
Who owns Sarai?
Who runs Sarai?
How long has Sarai been in business?
What do Sarai’s latest accounts show?
Does Sarai use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk