Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 1987
- Accounts filed up to 31 December 2025
Responsible principal firm
FERNDALE INSURANCE SERVICES LIMITED Reference number: 308161 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Sarum Properties Ltd (FRN 431746) introduces customers to FERNDALE INSURANCE SERVICES LIMITED (FRN 308161). Any regulated advice or arranging is done by the principal, not Sarum Properties.
- Example: if Sarum Properties refers you to a financial adviser, the advice should come from the principal firm, not from Sarum Properties itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
14 Wilton Road, Salisbury, Wiltshire, SP2 7EE, United Kingdom
In the full report: 2 background checks
- What kind of line 01722 421234 is, and the other firm that gives it
- Who else gives the postcode SP2 7EE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ferndale Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- SARUM PROPERTIES LIMITED
- Company number
- 02194078 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 16 November 1987 (38 years old)
- Registered office
- Sarum House, 39 Brown Street, Salisbury, SP1 2AS, England
- Nature of business
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- Management of real estate on a fee or contract basis (SIC 68320)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sebastian Alexander Church | Director | Jul 1970 | 28 Aug 2020 | 61 other companies |
| Sebastian Alexander Church | Secretary | Not published | 28 Aug 2020 | – |
| MOORE & CACHE LIMITED | Corporate secretary | Not published | 18 Oct 2022 | – |
| Paula Wright | Secretary | Not published | 12 May 2025 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 61
- closed down
- 9
- is FCA-registered
- 1
In the full report: all 61 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£9.05m
+5.3% from £8.59m
Cash at bank
£747k
−26% from £1.00m
Employees (average)
7
Same as 7
Owed within a year
£1.63m
+3% from £1.58m
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 02194078. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sarum Properties’s history from the FCA register and Companies House, newest first.
2016
6 April 2016
- Elmbirch Properties Limited took control (75–100% of shares)
Companies House
2005
26 April 2005
- Became an introducer appointed representative
FCA register
1987
16 November 1987
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (3 shown here)
- Every director appointment and resignation: 7
Firms connected to Sarum Properties
Other FCA-listed firms that share a director, phone number or address with Sarum Properties. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Sarum Properties
Other firms of the same type (insurance broker), nearest first.
In Salisbury
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sarum Properties
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 61 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk