Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 19 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 31 March 2025
- On its latest accounts it owed £49.5k more than it owned
Responsible principal firm
HISL Brokers Limited Reference number: 505452 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Sas Mahadeva Associates Ltd (FRN 467465) introduces customers to HISL Brokers Limited (FRN 505452). Any regulated advice or arranging is done by the principal, not Sas Mahadeva Associates.
- Example: if Sas Mahadeva Associates refers you to a financial adviser, the advice should come from the principal firm, not from Sas Mahadeva Associates itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
21 The Bridle Road, Purley, Surrey, CR8 3JB, United Kingdom
In the full report: 2 background checks
- What kind of line 020 8660 9493 is
- Who else gives the postcode CR8 3JB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through HISL Brokers Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- SAS MAHADEVA ASSOCIATES LIMITED
- Company number
- 05695406 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 February 2006 (20 years old)
- Registered office
- Matches the FCA register address ✓
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
- Real estate agencies (SIC 68310)
- Accounting and auditing activities (SIC 69201)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Saseendren Mahadeva | Director | Jun 1962 | 2 Feb 2006 | 19 other companies |
| Katharine Margaret Mahadeva | Director | Sep 1960 | 31 Jul 2016 | 2 other companies |
| Katharine Margaret Mahadeva | Secretary | Not published | 2 Feb 2006 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 19
- closed down
- 16
- run together
- 2
In the full report: all 19 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 companies these 2 directors run together
Filed accounts and finances
Net assets
−£49.5k
Down £13.8k from −£35.8k
Cash at bank
£55.8k
+49% from £37.4k
Employees (average)
2
Same as 2
Owed within a year
£113k
+12% from £100k
Net assets are negative: on its last balance sheet the company owed £49.5k more than it owned.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05695406. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Sas Mahadeva Associates’s history from the FCA register and Companies House, newest first.
2016
31 July 2016
- Katharine Margaret Mahadeva appointed as a director
Companies House
6 April 2016
- Katharine Margaret Mahadeva became a part-owner (25–50% of shares)
- Saseendren Mahadeva became a part-owner (25–50% of shares)
Companies House
2007
2 May 2007
- Became an introducer appointed representative
FCA register
2006
2 February 2006
- Incorporated at Companies House
- Saseendren Mahadeva appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Sas Mahadeva Associates
Other firms of the same type (insurance broker), nearest first.
In Purley
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Sas Mahadeva Associates
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 19 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 6 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk